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1.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller Book Publication Essex : Pearson Education, cop. 2013 Description vi, 590 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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2.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan Book Publication Harlow : Pearson Education, cop. 2020 Description 621 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (4).

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3.
A gestão de marcas : capital da empresa / Jean-Nöel Kapferer Book Publication Mem Martins : Cetop, 2000 Description 248 p. ; 23 cm LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (1). In transit (1).

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4.
Nation branding in Europe / ed. João Freire Book Publication Abingdon : Routledge, 2022 Description xi, 110 p. ; 23 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (3).

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5.
Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp Book Publication London : Palgrave Macmillan, 2017 Description xxiv, 319 p. : il. ; 21 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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6.
Competitive identity : the new brand management for nations, cities and regions / Simon Anholt Book Publication Basingstoke : Palgrave Macmillan, 2007 Description xiii, 134 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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7.
How cool brands stay hot : branding to generations Y and Z / Joeri Van den Bergh, Mattias Behrer ; foreword by Patrick De Maeseneire Book Publication London : Kogan Page, 2016 Description xxii, 287 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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8.
The handbook of brand management scales / Lia Zarantonello, Véronique Pauwels-Delassus Book Publication Abingdon : Routledge, 2016 Description xix, 309 p. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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9.
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Place branding and public diplomacy / ed. James Pamment, Robert Govers Periodical Publication [London] : Palgrave Macmillan, 2019- LocationBiblioteca Universidade Europeia (QBN) Availability Reference (4).

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10.
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer Book Publication London : KoganPage, 2013 Description xviii, 492 p. : il. ; 25 cm LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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11.
Gestão de marcas em mercados B2B / Philip Kotler, Waldemar Pfoertsch ; trad. Raul Rubenich Book Publication Porto Alegre : Bookman, 2008 Description 344 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

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12.
B2B brand management / Philip Kotler, Waldemar Pfoertsch Book Publication Heidelberg : Springer Berlin, cop. 2010 Description XVI, 357 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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13.
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler Book Publication Hoboken : John Wiley & Sons, cop. 2018 Description xi, 324 p. : il. ; 29 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

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14.
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A importância dos valores da marca : Caso BMW / João Paulo Résio Farinha ; orient. Rui Cruz Book Publication Lisboa : Universidade Europeia, 2014 Description vi, 111, 22 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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15.
A marca : avaliação e gestão estratégica / Elisabete Magalhães Serra, José A. Varela González Book Publication Lisboa : Verbo, 1998 Description 130 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (6). Reference (5).

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16.
Building strong brands / David A. Aaker Book Publication London : Pocket Books, 2010 Description ix, 380 p. : il. ; 20 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

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17.
Managing brand equity : capitalizing on the value of a brand name / David A. Aaker Book Publication New York : The Free Press, cop. 1991 Description xiii, 299 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3). Reference (1).

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18.
Branding universitario : marcando la diferencia / Miguel Carmelo, Sergio Calvo ; prol. Juan Vázquez ; intro. Luis Bassat Book Publication Madrid : Delta, cop. 2021 Description 269 p. : il. ; 21 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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19.
Rebranding : como aproximar uma marca do consumidor / Marta Teixeira Pimentel Book Publication [S.l.] : Booknomics, 2007 Description 167 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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20.
Gestão de marcas : uma abordagem empreendedora para as PME vencerem em mercados globais / Victor Tavares ; pref. Carlos Melo Brito ; posf. Paulo de Lencastre Book Publication Lisboa : Escolar, cop. 2016 Description xxxi, 382 p. ; 23 cm LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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