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1.
Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy Book Publication Englewood Cliffs : Prentice-Hall, 1992 Description 803 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy Book Publication Reading : Addison-Wesley, cop. 1998 Description xvii, 350 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn Book Publication Reino Unido : Decision Pro, cop. 2013 Description xvi, 263 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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Performance implications of deploying marketing analytics / Frank Germann, Gary L. Lilien, Arvind Rangaswamy Article Analítico International Journal of Research in Marketing, vol. 30, n.2 (June 2013), p. 114-128 LocationBiblioteca IADE-UE Availability Available (1).

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Principles of marketing engineering : Gary L. Lilien, Arvind Rangaswamy, Arnaud Bruyn Book Publication Victoria, BC : Trafford, 2007 Description xiv, 210 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3).

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