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Strategic management : concepts & cases / Fred R. David

Main Author David, Fred R. Edition 8th ed. Publication Upper Saddle River, NJ : Prentice Hall, 2001 Description xxxii, 432 p. ISBN 0130269956 Topical name Estratégia
Empresa - Política
Estudo de casos
Gestão estratégica CDU 658:005.21
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
005.21 DAV Checked out 2024-05-09 9080
Total holds: 0

Contents

Introduction
How to analyze a business policy case

Part I - Overview of strategic management

1. The nature of strategic management

Part II - Strategy formulation

2. The business mission
3. The external assessment
4. The internal assessment
5. Strategies in action
6. Strategy analysis and choice

Part III - Strategy implementation

7. Implementing strategies: management issues
8. Implementing strategies: marketing, finance, accounting, RD, and CIS issues

Part IV - Strategy evaluation

9. Strategy review, evaluation and control

Strategic management cases

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