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1.
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt Book Publication New Jersey : John Wiley Sons, 2003 Description XIV, 242 p. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
Planting flowers, pulling weeds : identifying your most profitable customers to ensure a lifetime of growth / Janet Rubio, Patrick Laughlin Book Publication New York : John Wiley Sons, 2002 Description XIV, 272 p. : il. ; 24 cm. LocationBiblioteca IPAM Porto Availability Available (1).

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3.
Upside-down marketing : turning your ex-customers into your best customers / George R. Walther Book Publication New York : McGraw Hill, 1994 Description XVIII, 209 p LocationBiblioteca IPAM Porto Availability Available (1).

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4.
Everyone is a customer : a proven method for measuring the value of every relationship in the era of collaborative business / Jeffrey Shuman, Janice Twombly, David Rottenberg Book Publication New York : Dearborn Trade Publishing, 2002 Description 210 p. LocationBiblioteca IPAM Porto Availability Available (1).

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5.
The customer-centred strategy : thinking strategically about your costumers / Mark Jenkins Book Publication London : Pitman Publishing, 1997 Description XIV, 206 p LocationBiblioteca IPAM Porto Availability Available (1).

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6.
Customer connections : new strategies for growth / Robert E. Wayland, Paul M. Cole Book Publication Boston : Harvard Business School, 1997 Description XI, 265 p LocationBiblioteca IPAM Porto Availability Available (1).

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7.
O poder das mulheres : saiba quem é realmente o mais importante consumidor do mundo / Fara Warner ; trad. Dora Reis Book Publication Lisboa : Lua de papel, 2007 Description 270p. [1] fls. LocationBiblioteca IPAM Porto Availability Available (1).

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8.
Política de consumidores na União Europeia : o acervo do direito europeu do consumo / Mário Frota Book Publication Coimbra : Almedina, 2003 Description 927 p. ; 23 cm LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

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9.
Consumer behavior : buying, having, and being / Michael R. Solomon Book Publication New Jersey : Prentice Hall, cop. 2004 Description XVIII, 621 p. : il. LocationBiblioteca IPAM Porto Availability Available (1).

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10.
Compreender o consumidor / Bernard Dubois ; trad. e rev. Francisco Velez Roxo Book Publication Lisboa : Dom Quixote, 2005 Description 259 p. : il. ; 23 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3). Reference (3).

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11.
Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij Book Publication Thousand Oaks : SAGE Publications, cop. 2011 Description xv, 403 p. : il. ; 23 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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12.
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Benefícios percepcionados e intenção comportamental dos jovens nas comunidades de desportos electrónicos / Telmo Emanuel Ferreira Silva ; orient. Ferreira Cascão Book Publication Lisboa : IPAM, 2011 Description 105 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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13.
European perspectives on consumer behaviour / ed. by Mary Lambkin [e tal.] Book Publication London : Prentice Hall, 1997 Description 432 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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14.
Consumer insights : findings from behavioral research / ed. Joseph W. Alba Book Publication Cambridge : Marketing Science Institute, 2011 Description 133 p. ; 24 cm LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

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15.
Top of mind : use content to unleash your influence and engage those who matter to you / John Hall Book Publication New York : McGraw-Hill, 2017 Description XVII, 184 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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16.
O tribunal de justiça e os direitos dos consumidores Book Publication Luxemburgo : Tribunal de Justiça da União Europeia, 2017 Description [12] folhas : il. ; 22 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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17.
Inside consumption : consumer motives, goals, and desires / ed. S. Ratneshwar, David Glen Mick Book Publication Abingdon : Routledge, 2005 Description xxi, 356 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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18.
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Disentangling the market value of customer satisfaction : evidence from market reaction to the unanticipated component of ACSI announcements / Vladimir Ivanov, Kissan Joseph, M. Babajide Wintoki Article Analítico International Journal of Research in Marketing, vol. 30, n.2 (June 2013), p. 168-178 LocationBiblioteca IADE-UE Availability Available (1).

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19.
Consumer behaviour : a European perspective / Michael Solomon, Gary Bamossy, Soren Askegaard Book Publication Harlow : Prentice Hall, 2002 Description XXIII, 630 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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20.
Value-based marketing for bottom-line success : 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski, Phil Allen Book Publication New York : McGraw-Hill, cop. 2003 Description 246 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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