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A framework for marketing management / Philip Kotler

Main Author Kotler, Philip, 1931- Publication New Jersey : Prentice Hall, 2001 Description XV, 352 p. ISBN 0-13-018525-6 Abstract A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs.
 Índice: Part I- Understanding marketing management; Part II- Analyzing marketing opportunities; Part III- Making marketing decisions; Part IV- Managing and delivering marketing programs Topical name Marketing
Marketing - Gestão CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 KOT 3247 Available 3247
Total holds: 0

A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs.

Índice: Part I- Understanding marketing management; Part II- Analyzing marketing opportunities; Part III- Making marketing decisions; Part IV- Managing and delivering marketing programs

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