Universidade Europeia -

Your cart is empty.
Normal view MARC view ISBD view

Marketing essencial : conceitos, estratégias e casos / Philip Kotler ; trad. Sabrina Cairo

Main Author Kotler, Philip, 1931- Secondary Author Cairo, Sabrina Edition 2.ª ed. Publication São Paulo : Prentice Hall, 2005 Description viii, 406 p. ISBN 8587918729 Topical name Marketing
Marketing - Gestão CDU 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8 KOT 7947 Available 7947
Book Biblioteca Universidade Europeia (QBN)
658.8 KOT 5296 Available 5296
Book Biblioteca IPAM Porto
658.8 KOT 7946 Available 7946
Total holds: 0

Tít. orig.: A framework for marketing management

Índice

Parte I: Administração de marketing
Parte II: Análise das oportunidades de mercado
Parte III: Tomada das decisões de marketing
Parte IV: Administração eentrega de programas de marketing

There are no comments for this item.

Log in to your account to post a comment.