Universidade Europeia -

Your cart is empty.
Normal view MARC view ISBD view

Marketing management / Philip Kotler, Kevin Keller

Main Author Kotler, Philip, 1931- Coauthor Keller, Kevin Lane, 1956- Edition 14th ed. Publication Harlow : Pearson Education, 2012 Description 679 p. : il. ; 28 cm ISBN 9780273753360 Topical name Marketing
Marketing - Gestão CDU 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8 KOT 9340 Depósito 9340
Book Biblioteca Universidade Europeia (QBN)
658.8 KOT 9341 Available 9341
Book Biblioteca IPAM Porto
658.8 KOT 10451 Available 10451
Total holds: 0

Contents

Part 1: Understanding marketing management
Part 2: Capturing marketing insights
Part 3: Connecting with customers
Part 4: Building strong brands
Part 5: Shaping the market offerings
Part 6: Delivering value
Part 7: Communicating value
Part 8: Creating successful long-term growth

There are no comments for this item.

Log in to your account to post a comment.