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Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donely Jr. ; trad. Andrés E. Chehade Durán ; rev. tec. Edgar Sánchez López

Main Author Peter, J. Paul Coauthor Donnelly, James H. Secondary Author Chehade Durán, Andrés
Sánchez López, Edgar Edition 3.ª ed. Publication Madrid : Irwin, 1995 Description XV, 890 p. ISBN 8480862599 Topical name marketing
Marketing - Gestão
Estudo de casos CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 PET 2004 Available 2004
Total holds: 0

Tít. orig.: MArketing management

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