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SEO 2018 : learn search engine optimization with smart Internet marketing strategies / Adam Clarke

Main Author Clarke, Adam Publication [Lewes, DE] : Simple Effectiveness Publishing, [2017] Description 230 p. ISBN 9781979286978 Topical name Marketing
Marketing estratégico
Internet
Marketing digital
Motores de busca - Otimização CDU 658.8:004.73
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8:004.73 CLA 9762 Available 9762
Book Biblioteca IPAM Porto
658.8:004.73 CLA 10823 Available 10823
Total holds: 0

Contents

1. Introduction to how Google works
2. Keyword research. The most important step of SEO
3. On-page SEO. How to let Google know what your page is about
4. Link building. How to rank extremely high on Google
5. Social media & SEO
6. Web analytics in a nutshell. How to measure your success
7. Troubleshooting common SEO problems & how to fix them
8. Local SEO. SEO for local businesses
9. The new meta: JSON-LD, Microdata, Shema.org & Facebook open Graph
10. Powerful SEO tools

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