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Analysis for marketing planning / Donald R. Lehmann, Rossell S. Winer

Main Author Lehmann, Donald R. Coauthor Winer, Russel S. Edition 5th ed Publication Boston : McGraw-Hill, cop. 2002 Description 256 p. ; 24 cm ISBN 0070275475 Topical name Marketing
Plano de marketing
Marketing - Gestão
Marketing estratégico CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8(076) LEH Available IA3996
Total holds: 0

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