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Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy

Main Author Lilien, Gary L., 1946- Coauthor Kotler, Philip, 1931-
Moorthy, K. Sridhar Publication Englewood Cliffs : Prentice-Hall, 1992 Description 803 p. : il. ; 24 cm ISBN 0135619297 Personal name Kotler, Philip, 1931- Topical name Marketing - Modelos de marketing CDU 658.8

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