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Exactusensu : marketing plan / Inês Catarina Carneiro de Almeida Temudo ; orient. Miriam Salomão

Main Author Temudo, Inês Catarina Carneiro de Almeida Secondary Author Salomão, Miriam Publication Porto : IPAM, 2021 Description 64 p. Series Dissertação de Mestrado. Marketing Abstract The object of study of this project was the company Exactusensu headquartered in Boavista, in the Porto area. Having been in the safety market for over 20 years, it has a wide range of services, from developing self-protection measures, consulting and training. The objective of this professional project was to create a Marketing Plan to improve the company’s internal communication, as well as to create differentiation to make the company stand out from the competiton. To accomplish that, the first stage was the external macroenvironment understanding by using a PESTEL tool and the analysis of the external microenvironment and the company itself (done through a SWOT analysis). As a result, it is believed that the investment in communication, design, and new technologies, not only for content, is the starting point for Exactusensu to differentiate itself from its competitors. In addition, some promotional actions were suggested for the manual “Segurança Contra Incêndio em Edifícios - Volume 2”, and an implementation schedule was drawn up to publish these actions weekly to reach the target audience. Topical name Marketing
Marketing - Plano
Serviços - Marketing
Marketing - B2B CDU 658.8 Online Resources Disponível no Repositório
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
E-resource Biblioteca IPAM Porto
DM 658.8 TEM 11235 Presencial/Restrito 11235
Total holds: 0

Relatório de Estágio

The object of study of this project was the company Exactusensu headquartered in Boavista, in the Porto area. Having been in the safety market for over 20 years, it has a wide range of services, from developing self-protection measures, consulting and training. The objective of this professional project was to create a Marketing Plan to improve the company’s internal communication, as well as to create differentiation to make the company stand out from the competiton. To accomplish that, the first stage was the external macroenvironment understanding by using a PESTEL tool and the analysis of the external microenvironment and the company itself (done through a SWOT analysis). As a result, it is believed that the investment in communication, design, and new technologies, not only for content, is the starting point for Exactusensu to differentiate itself from its competitors. In addition, some promotional actions were suggested for the manual “Segurança Contra Incêndio em Edifícios - Volume 2”, and an implementation schedule was drawn up to publish these actions weekly to reach the target audience.

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