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1. Market-based management : strategies for growing customer value and profitability / Roger J. Best Book Publication New Jersey : Pearson Prentice Hall, cop. 2009 Description 545 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

2. Managing business to business marketing communications / J. Nicholas De Bonis, Roger S. Peterson Book Publication Illinois : NTC Business Books, cop. 1997 Description xxiii, 372 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

3. Consumer behaviour : implications for marketing strategy Book Publication Chicago : Richard D. Irwin, 1995 Description XIX, 649 p. LocationBiblioteca IPAM Porto Availability Available (1).

4. Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney Book Publication Boston : Irwin/McGraw-Hill, cop. 2001 Description XXIV, 776 p. : il. LocationBiblioteca IPAM Porto Availability Available (1).

5. Comportamento do consumidor : construindo a estratégia de marketing / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best ; trad. Cláudia Mello Belhassof Book Publication Rio de Janeiro : Campus, 2007 Description 508 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

6. Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney ; colab. Eric C. Koch Book Publication Boston : Irwin/McGraw-Hill, cop. 2004 Description XXVI, 790 p. : il. + CD-ROM LocationBiblioteca IPAM Porto Availability Available (1).