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Results of search for 'Roger J. Best'
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Authors
Best
Coney
Peterson
Koch
Belhassof
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Biblioteca IPAM Porto
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Marketing estratégico
Consumidor
Mercado
Marketing
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Your search returned 6 results.
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1.
Market-based management : strategies for growing customer value and profitability
/
Roger J. Best
Book
Publication
New Jersey : Pearson Prentice Hall, cop. 2009
Description
545 p. ; 23 cm
Location
Biblioteca IADE-UE
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2.
Managing business to business marketing communications
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J. Nicholas De Bonis, Roger S. Peterson
Book
Publication
Illinois : NTC Business Books, cop. 1997
Description
xxiii, 372 p.
Location
Biblioteca Universidade Europeia (QBN)
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3.
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Consumer behaviour : implications for marketing strategy
Book
Publication
Chicago : Richard D. Irwin, 1995
Description
XIX, 649 p.
Location
Biblioteca IPAM Porto
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4.
Consumer behavior : building marketing strategy
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Del I. Hawkins, Roger J. Best, Kenneth A. Coney
Book
Publication
Boston : Irwin/McGraw-Hill, cop. 2001
Description
XXIV, 776 p. : il.
Location
Biblioteca IPAM Porto
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5.
Comportamento do consumidor : construindo a estratégia de marketing
/
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best
; trad. Cláudia Mello Belhassof
Book
Publication
Rio de Janeiro : Campus, 2007
Description
508 p.
Location
Biblioteca Universidade Europeia (QBN)
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6.
Consumer behavior : building marketing strategy
/
Del I. Hawkins, Roger J. Best, Kenneth A. Coney
; colab. Eric C. Koch
Book
Publication
Boston : Irwin/McGraw-Hill, cop. 2004
Description
XXVI, 790 p. : il. + CD-ROM
Location
Biblioteca IPAM Porto
Availability
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