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1.
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Posicionamento : como a mídia faz sua cabeça / Al Ries, Jack Trout ; trad. por José Roberto Whitaker Penteado Book Publication São Paulo : Pioneira, 1987 Description 171 p. ; 22 cm LocationBiblioteca IADE-UE Availability Reference (1).

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2.
Marketing / Jeremy Comfort, Nick Brieger Book Publication New York : Prentice Hall, 1991 Description 185 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2). Reference (2).

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3.
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Measuring marketing performance [recurso electrónico] / John A. Quelch, Gail McGovern E-resource Publication Boston : Harvard Business School Publishing, cop. 2007 Description 1 CD-ROM LocationBiblioteca IADE-UE Availability Reference (1).

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4.
Marketing : exercícios e casos / Herbert F. Holtje, José A. Guagliardi, José A. Mazzon Book Publication São Paulo : McGraw-Hill, 1982 Description x, 243 p. LocationBiblioteca IADE-UE Availability Reference (1).

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5.
Multinational marketing management / Warren J. Keegan Book Publication New Jersey : Prentice Hall, 1980 Description 613 p. ; 24 cm LocationBiblioteca IADE-UE Availability Reference (1).

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6.
Marketing internacional : casos y ejercicios prácticos / Ana Nieto Churruca, Olegario Llamazares García-Lomas, Julio Cerviño Fernández Book Publication Madrid : Pirámide, cop. 1997 Description 453 p. ; 24 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (2).

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7.
Marketing / J. P. Helfer, J. Orsoni ; trad. Clara Bertrand Book Publication Lisboa : Sílabo, 1996 Description 631 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2). Reference (4).

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8.
Marketing - Publicité : avec glossaire français-anglais / Pierre Grégory ; colab. Jean-Marc Lehu Book Publication Paris : Dalloz1994 Description 123 p. ; 18 cm. LocationBiblioteca IADE-UE Availability Reference (1).

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9.
Marketing estratégico / Jean-Jacques Lambin ; rev. Domingos A. B. da Silva ; trad. Maria Rita Isòo Szolnoky de Noronha e Azeredo Book Publication Lisboa : McGraw-Hill, 2000 Description XXVII, 756 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (5). Reference (4).

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10.
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Marketing básico : uma perspectiva brasileira / Marcos Cobra Book Publication São Paulo : Atlas, 1985 Description 762 p. ; 22 cm LocationBiblioteca IADE-UE Availability Reference (1).

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11.
Wiff! : the revolution of scent communication in the information age / C. Russel Brumfield ; with James Goldney and Stephanie Gunning Book Publication New York : Quimby Press, 2008 Description 304 p. ; 23 cm LocationBiblioteca IADE-UE Availability Reference (1).

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12.
Life-styled marketing / Mack Hanan Book Publication [S.l.] : American Management Association, 1972 Description 146 p. ; 23 cm LocationBiblioteca IADE-UE Availability Reference (1).

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13.
Études de cas corrigées de marketing / Marc Pointet Book Publication Paris : Les Éditions d'Organisation, 1997 Description 256 p. : il. ; 24 cm. LocationBiblioteca IADE-UE Availability Reference (1).

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14.
Superbrands 2005 : tributo a marcas de excelência em Portugal ; ed. Roberto Alves, Rodrigo Correia Book Publication Londres : Superbrands, cop. 2005 Description 115 p. : il LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2). Reference (5).

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15.
Marketing plan pro / Palo Alto Software E-resource Publication New Jersey : Pearson, [2011?] Description 1 CD-ROM LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Reference (3).

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16.
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Marketing digital e organizações : o contributo das redes sociais para as PME's e as microempresas portuguesas / Athos Maron Salma Guimarães ; orient. Patrícia Silveira Book Publication Lisboa : IADE-UE, 2018 Description 107 p. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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17.
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Meios e Publicidade / dir. Fredy Vinagre Periodical Publication Lisboa : Workmedia, 1998- Description ; 34 cm LocationBiblioteca IADE-UE Availability Reference (26).

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18.
International marketing management : strategies and cases / Jean-Pierre Jeannet, Hubert D. Hennessey Book Publication Boston : Houghton Mifflin Company, cop. 1988 Description 873 p. ; 24 cm LocationBiblioteca IADE-UE Availability Reference (1).

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19.
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Naitebus : projecto de lançamento / Cátia Silva Pinto, Mónica Lopes Alfredo, Joaquim Aguiar de Oliveira Book Publication [Lisboa : IADE], 2003 Description 134 f. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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20.
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Bringing relationship marketing theory into B2B practice : the B2B-RP scale and the B2B-RELPERF scorecard / Luís Filipe Lages, Andrew Lancastre, Carmen Lages Book Publication Lisboa : Universidade Nova. Faculdade de Economia, 2005 Description 26 p. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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