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21.
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Marketing bancario en la era de la información / José María Barrutia
Book
Publication
Madrid : Pirámide, D.L. 2002
Description
262 p. :
il. ;
23 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
22.
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A sedução das compras : as melhores estratégias de marketing no ponto de venda / Lurdes Silva
Book
Publication
Lisboa : Gestãoplus Edições, 2009
Description
156, [4] p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
Reference (1).
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|
23.
|
The Market Segmentation Workbook : target marketing for marketing managers / Sally Dibb ; Lyndon Simkin
Book
Publication
London : Thomson, 2003
Description
219 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
24.
|
Gestão de vendas : 21 segredos para alcançar o sucesso / José Luís, Marcos Cobra
Book
Publication
Lisboa : GestãoPlus, 2009
Description
276 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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|
25.
|
Sensory marketing : theoretical and empirical grounds / Bertil Hultén
Book
Publication
Abingdon : Routledge, 2015
Description
xv, 404 p. ;
23 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
26.
|
Casos em administração de marketing / Edward C. Bursk ; trad. de Auriphebo Berrance Simões
Book
Publication
São Paulo : Atlas, 1974
Description
170 p. ;
21 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
27.
|
Market-Led Strategic Change : making marketing happen in your organization / Nigel Piercy
Book
Publication
Oxford : Butterworth Heinemann, cop. 1992
Description
416 p.
Availability
No copies available
|
|
28.
|
Sales management / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing
Book
Publication
New York : McGraw-Hill, 1994
Description
564 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
Reference (1).
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|
29.
|
The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald ; colab. John W. Leppard
Book
Publication
Oxford : Butterworth Heinemann, 1993
Description
VII, 268 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
30.
|
Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd Jr., Jean-Claude Larréché
Book
Publication
Chicago : Irwin, 1995
Description
XXIV, 392 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
31.
|
Direct marketing : a step-by-step guide to effective planning and targeting / Roddy Mullin
Book
Publication
London : Kogan Page, 2002
Description
XII, 180 p
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
32.
|
Customer relationship marketing : get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock, Liz Machtynger
Book
Publication
London : Kogan Page, 2000
Description
xii, 344 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
33.
|
El plan de marketing : como elaborarlo con ayuda informatica / Carlo Cutropía Fernández ; prol. José Maria Suarez Campos
Book
Publication
Madrid : ESIC, 1998
Description
333 p. +
1 disquete
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
|
|
34.
|
Business market research / Leslie Gofton, Mitchel Ness
Book
Publication
London : Kogan Page, cop. 1997
Description
VIII, 165 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
|
|
35.
|
Marketing de los servicios / Ildefonso Grande Esteban
Book
Publication
Madrid : ESIC, 1996
Description
343 p
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
36.
|
Marketing / Courtland L. Bovée, Michael J. Houston, John V. Thill
Book
Publication
New York : McGraw-Hill, 1995
Description
xxiv, 721 p. :
il. ;
29 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
37.
|
Understanding consumer behavior : marketing lessons learned from understanding the consumer experience / Gail Tom
Book
Publication
Fort Worth : Harcourt College Publishers, cop. 2001
Description
xxi, 121 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
38.
|
Técnicas de telemarketing : como melhorar a imagem da sua empresa / Judith Taylor ; Sandra Canadelo, trad.
Book
Publication
Lisboa : Pergaminho, 1999
Description
63 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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39.
|
Marketing estrategico para la tercera edad : principios para atender a un segmento creciente / Ildefonso Grande Esteban
Book
Publication
Madrid : ESIC, 1993
Description
253 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
40.
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Comunicación y negociación : un enfoque práctico / Fernando de Manuel Dasi, Rafael Martinez-Vilanova Martinez
Book
Publication
Madrid : ESIC, 1996
Description
276 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
|