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21. Marketing bancario en la era de la información / José María Barrutia Book Publication Madrid : Pirámide, D.L. 2002 Description 262 p. : il. ; 23 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

22. A sedução das compras : as melhores estratégias de marketing no ponto de venda / Lurdes Silva Book Publication Lisboa : Gestãoplus Edições, 2009 Description 156, [4] p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2). Reference (1).

23. The Market Segmentation Workbook : target marketing for marketing managers / Sally Dibb ; Lyndon Simkin Book Publication London : Thomson, 2003 Description 219 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

24. Gestão de vendas : 21 segredos para alcançar o sucesso / José Luís, Marcos Cobra Book Publication Lisboa : GestãoPlus, 2009 Description 276 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

25. Sensory marketing : theoretical and empirical grounds / Bertil Hultén Book Publication Abingdon : Routledge, 2015 Description xv, 404 p. ; 23 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

26. Casos em administração de marketing / Edward C. Bursk ; trad. de Auriphebo Berrance Simões Book Publication São Paulo : Atlas, 1974 Description 170 p. ; 21 cm LocationBiblioteca IADE-UE Availability Available (1).

27. Market-Led Strategic Change : making marketing happen in your organization / Nigel Piercy Book Publication Oxford : Butterworth Heinemann, cop. 1992 Description 416 p. Availability No copies available

28. Sales management / Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing Book Publication New York : McGraw-Hill, 1994 Description 564 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

29. The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald ; colab. John W. Leppard Book Publication Oxford : Butterworth Heinemann, 1993 Description VII, 268 p. LocationBiblioteca IPAM Porto Availability Available (1).

30. Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd Jr., Jean-Claude Larréché Book Publication Chicago : Irwin, 1995 Description XXIV, 392 p. LocationBiblioteca IPAM Porto Availability Available (1).

31. Direct marketing : a step-by-step guide to effective planning and targeting / Roddy Mullin Book Publication London : Kogan Page, 2002 Description XII, 180 p LocationBiblioteca IPAM Porto Availability Available (1).

32. Customer relationship marketing : get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock, Liz Machtynger Book Publication London : Kogan Page, 2000 Description xii, 344 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

33. El plan de marketing : como elaborarlo con ayuda informatica / Carlo Cutropía Fernández ; prol. José Maria Suarez Campos Book Publication Madrid : ESIC, 1998 Description 333 p. + 1 disquete LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

34. Business market research / Leslie Gofton, Mitchel Ness Book Publication London : Kogan Page, cop. 1997 Description VIII, 165 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

35. Marketing de los servicios / Ildefonso Grande Esteban Book Publication Madrid : ESIC, 1996 Description 343 p LocationBiblioteca IPAM Porto Availability Available (1).

36. Marketing / Courtland L. Bovée, Michael J. Houston, John V. Thill Book Publication New York : McGraw-Hill, 1995 Description xxiv, 721 p. : il. ; 29 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

37. Understanding consumer behavior : marketing lessons learned from understanding the consumer experience / Gail Tom Book Publication Fort Worth : Harcourt College Publishers, cop. 2001 Description xxi, 121 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

38. Técnicas de telemarketing : como melhorar a imagem da sua empresa / Judith Taylor ; Sandra Canadelo, trad. Book Publication Lisboa : Pergaminho, 1999 Description 63 p. LocationBiblioteca IPAM Porto Availability Available (1).

39. Marketing estrategico para la tercera edad : principios para atender a un segmento creciente / Ildefonso Grande Esteban Book Publication Madrid : ESIC, 1993 Description 253 p. LocationBiblioteca IPAM Porto Availability Available (1).

40. Comunicación y negociación : un enfoque práctico / Fernando de Manuel Dasi, Rafael Martinez-Vilanova Martinez Book Publication Madrid : ESIC, 1996 Description 276 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).