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1.
Toutes les clés pour réussir son plan marketing / Alain Hassler e Estelle Levresse Book Publication [França] : ESF editeur2009 Description 125 p. : il. ; 21 cm. LocationBiblioteca IADE-UE Availability Available (1).

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2.
Marketing : conceitos, técnicas e problemas de gestão / Aníbal Pires Book Publication Lisboa : Verbo, 2002 Description 258 p. LocationBiblioteca IADE-UE Availability Available (1).

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3.
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Marketing strategy / Robin Wensley Article Analítico Marketing theory: a student text, p. 161-180 LocationBiblioteca IADE-UE Availability Available (1).

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4.
Bottom-up marketing / by Al Ries and Jack Trout Book Publication New York : Plume, 1990 Description 226 p. ; 20 cm LocationBiblioteca IADE-UE Availability Available (1).

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5.
Mercator : teoria e prática do marketing / Jacques Lendrevie... [et al.] Book Publication Lisboa : Dom Quixote, 1999 Description 644 p. LocationBiblioteca IADE-UE Availability Available (1).

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6.
Market-driven management : strategic and operational marketing / Jean-Jacques Lambin ; with Isabelle Schuiling Book Publication New York : Palgrave, 2012 Description XXV, 590 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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7.
Marketing management and strategy / Peter Doyle, Phil Stern Book Publication New York : Prentice Hall, 2006 Description xii, 446 p. ; 27 cm LocationBiblioteca IADE-UE Availability Available (1).

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8.
Diseño de estrategias de marketing / Máxima Juliana López Eguilaz ; Lorenzo Remírez Esparza Book Publication Madrid : Universidad Nacional de Educación a Distancia, 1998 Description [VII], 283 p., [5] ; 24 cm. LocationBiblioteca IADE-UE Availability Available (1).

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9.
Comunicação de marketing / João Pinto e Castro Book Publication Lisboa : Sílabo, 2002 Description 306 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (3). Reference (1).

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10.
Analysis for marketing planning / Donald R. Lehmann, Rossell S. Winer Book Publication Boston : McGraw-Hill, cop. 2002 Description 256 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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11.
Marketing : as artes de uma ciência / Maria do Céu Amaral Book Publication Lisboa : Assessoria Técnica de Informação e Documentação,, 1995 Description 142 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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12.
Le marketing et ses secrets / Michel Badoc e Benoît Mariotte Book Publication Paris : Les éditions d'organisation, 1994 Description 63 p. : il. ; 22 cm. LocationBiblioteca IADE-UE Availability Available (1).

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13.
Maxi fiches de marketing / Éva Delacroix, Alain Debennedetti e Ouidade Sabri Book Publication Paris : Dunod, 2009 Description 24 cm. : il. ; [VI], 169 p. LocationBiblioteca IADE-UE Availability Available (1).

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14.
Métricas de marketing : mais de 50 métricas que todo o executivo deve dominar / Paul W. Farris...[et al.] ; Lene Belon Ribeiro, trad. ; Cassio Sclovsky Grinberg, rev. Book Publication Porto Alegre : Bookman, 2007 Description 373 p. ; 25 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2).

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15.
Marketing estratégico : as quatro etapas para criar vantagem competitiva e melhorar o desempenho / Manuel Maçães Book Publication Coimbra : Actual, 2019 Description 402 p. : il. ; 24 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Checked out (1).

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16.
International marketing / Philip R. Cateora Book Publication EUA : Irwin, cop. 1996 Description XXIV, 770 p. : il. ; 26 cm. LocationBiblioteca IADE-UE Availability Available (1).

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17.
O ADN da distribuição / José António Rousseau Book Publication Parede : Princípia, 2016 Description 272 p. : graf. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (5).

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18.
Marketing verde / Jacquelyn A. Ottman ; trad. Marina Nascimento Paro ; rev. tec. Rogério Raupp Ruschel Book Publication São Paulo : Makron, 1994 Description XV, 190 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).

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19.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Barcarena : Presença, 2013 Description 277 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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20.
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Marketing de relacionamento : estratégias, processos e aplicações em setores específicos / org. Nadia Kassouf Pizzinatto Book Publication Curitiba : CRV, 2019 Description 310 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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