Universidade Europeia - catalog › Results of search for 'Marketing' with limit(s): 'subject:Marketing estratégico'

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	41.	Comunicação integrada de marketing : modelo prático para um plano criativo e inovador / James R. Ogden ; tradução e revisão técnica Cristina Bacellar; adaptação do capítulo sobre marketing digital Tania Maria Vidigal Limeira Book Publication São Paulo : Prentice Hall, 2002 Description 144 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3). 1 2 3 4 5 Place hold Add to cart (remove)
	42.	No cover image available "Estratégia ou Consequência?": atitudes face a estratégias de segmentação comportamental e o impacto na intenção de compra / João Pedro Pinto Gomes ; orient. Luís Andrade E-resource Publication Lisboa : Universidade Europeia, 2019 Description vii, 80 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	43.	Casos prácticos de marketing / Jean-Jacques Lambin ; trad. Nora Lado, Jaime Rivera ; rev. Alejandro Mollá Book Publication Madrid : McGraw-Hill, D. L. 2003 Description xix, 427 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	44.	Marketing strategy & competitive positioning / Graham J Hooley... [et al.] Book Publication Harlow : Pearson, 2017 Description XV, 569 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	45.	Marketing : novas estratégias competitivas / Norton Paley ; Pedro Póvoa, trad. Book Publication Casal de Cambra : Caleidoscópio, 2011 Description 445 p. LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	46.	Mercator : teoria e prática do marketing / Jacques Lendrevie... [et al.] Book Publication Lisboa : Dom Quixote, 1999 Description 644 p. LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	47.	Market-driven management : strategic and operational marketing / Jean-Jacques Lambin ; with Isabelle Schuiling Book Publication New York : Palgrave, 2012 Description XXV, 590 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	48.	Marketing management and strategy / Peter Doyle, Phil Stern Book Publication New York : Prentice Hall, 2006 Description xii, 446 p. ; 27 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	49.	Marketing del patrimonio cultural / Carmen Camarero Izquierdo, María José Garrido Samaniego Book Publication Madrid : Pirámide; ESIC, 2004 Description 258 p. : il. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	50.	Marketing institucional : o mercado de ideias e imagens / Gil Nuno Vaz ; Wilma Millam Alves Penteado, rev. Book Publication São Paulo : Pioneira, 1995 Description 360 p. LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	51.	Novas Estratégias de Marketing / Regis McKenna ; Manuela Madureira, trad. Book Publication Lisboa : Presença, 1990 Description 194 p. LocationBiblioteca IPAM Porto Availability Available (2). 1 2 3 4 5 Place hold Add to cart (remove)
	52.	Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd Jr., Jean-Claude Larréché Book Publication Chicago : Irwin, 1995 Description XXIV, 392 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	53.	Analysis for marketing planning / Donald R. Lehmann, Rossell S. Winer Book Publication Boston : McGraw-Hill, cop. 2002 Description 256 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	54.	Strategic electronic marketing : managing e-business / Brad Alan Kleindl Book Publication Cincinnati : Thomson/South-Western, cop. 2001 Description xxi, p. : il. ; 342 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). 1 2 3 4 5 Place hold Add to cart (remove)
	55.	Diseño de estrategias de marketing / Máxima Juliana López Eguilaz ; Lorenzo Remírez Esparza Book Publication Madrid : Universidad Nacional de Educación a Distancia, 1998 Description [VII], 283 p., [5] ; 24 cm. LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	56.	Marketing internacional / Rosario García Cruz Book Publication Madrid : ESIC, 1999 Description XIV, 378 p. LocationBiblioteca IPAM Porto Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	57.	Strategic marketing : a European approach / Jean-Jacques Lambin Book Publication London : McGraw-Hill, 1993 Description 539 p. : il. ; 23 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	58.	Marketing management : a strategic planning approach / Victor P. Buell Book Publication New York : McGraw-Hill, 1985 Description XXI, 682 p. LocationBiblioteca IPAM Porto Availability Reference (1). 1 2 3 4 5 Add to cart (remove)
	59.	Marketing : as artes de uma ciência / Maria do Céu Amaral Book Publication Lisboa : Assessoria Técnica de Informação e Documentação,, 1995 Description 142 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)
	60.	Le marketing et ses secrets / Michel Badoc e Benoît Mariotte Book Publication Paris : Les éditions d'organisation, 1994 Description 63 p. : il. ; 22 cm. LocationBiblioteca IADE-UE Availability Available (1). 1 2 3 4 5 Place hold Add to cart (remove)

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