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1.
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Marketing / Jeremy Comfort, Nick Brieger
Book
Publication
New York : Prentice Hall, 1991
Description
185 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto
Availability
Available (2).
Reference (2).
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2.
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Posicionamento : como a mídia faz sua cabeça / Al Ries, Jack Trout ; trad. por José Roberto Whitaker Penteado
Book
Publication
São Paulo : Pioneira, 1987
Description
171 p. ;
22 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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3.
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Measuring marketing performance [recurso electrónico] / John A. Quelch, Gail McGovern
E-resource
Publication
Boston : Harvard Business School Publishing, cop. 2007
Description
1 CD-ROM
LocationBiblioteca IADE-UE
Availability
Reference (1).
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4.
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Meios e Publicidade / dir. Fredy Vinagre
Periodical
Publication
Lisboa : Workmedia, 1998-
Description
;
34 cm
LocationBiblioteca IADE-UE
Availability
Reference (26).
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5.
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Multinational marketing management / Warren J. Keegan
Book
Publication
New Jersey : Prentice Hall, 1980
Description
613 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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6.
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Marketing internacional : casos y ejercicios prácticos / Ana Nieto Churruca, Olegario Llamazares García-Lomas, Julio Cerviño Fernández
Book
Publication
Madrid : Pirámide, cop. 1997
Description
453 p. ;
24 cm
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (2).
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7.
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Marketing / J. P. Helfer, J. Orsoni ; trad. Clara Bertrand
Book
Publication
Lisboa : Sílabo, 1996
Description
631 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (2).
Reference (4).
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8.
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Marketing - Publicité : avec glossaire français-anglais / Pierre Grégory ; colab. Jean-Marc Lehu
Book
Publication
Paris : Dalloz1994
Description
123 p. ;
18 cm.
LocationBiblioteca IADE-UE
Availability
Reference (1).
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9.
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Life-styled marketing / Mack Hanan
Book
Publication
[S.l.] : American Management Association, 1972
Description
146 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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10.
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Marketing : exercícios e casos / Herbert F. Holtje, José A. Guagliardi, José A. Mazzon
Book
Publication
São Paulo : McGraw-Hill, 1982
Description
x, 243 p.
LocationBiblioteca IADE-UE
Availability
Reference (1).
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|
11.
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Marketing estratégico / Jean-Jacques Lambin ; rev. Domingos A. B. da Silva ; trad. Maria Rita Isòo Szolnoky de Noronha e Azeredo
Book
Publication
Lisboa : McGraw-Hill, 2000
Description
XXVII, 756 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (5).
Reference (4).
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12.
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Études de cas corrigées de marketing / Marc Pointet
Book
Publication
Paris : Les Éditions d'Organisation, 1997
Description
256 p. :
il. ;
24 cm.
LocationBiblioteca IADE-UE
Availability
Reference (1).
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13.
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Marketing básico : uma perspectiva brasileira / Marcos Cobra
Book
Publication
São Paulo : Atlas, 1985
Description
762 p. ;
22 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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14.
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Superbrands 2005 : tributo a marcas de excelência em Portugal ; ed. Roberto Alves, Rodrigo Correia
Book
Publication
Londres : Superbrands, cop. 2005
Description
115 p. :
il
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (2).
Reference (5).
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15.
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Ciência para o design e marketing [Recurso electrónico] / F. Carvalho Rodrigues
E-resource
Publication
Lisboa : IADE, 2012-2013
Description
13 DVD (7 vols)
LocationBiblioteca IADE-UE
Availability
Reference (7).
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16.
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International marketing management : strategies and cases / Jean-Pierre Jeannet, Hubert D. Hennessey
Book
Publication
Boston : Houghton Mifflin Company, cop. 1988
Description
873 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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17.
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Wiff! : the revolution of scent communication in the information age / C. Russel Brumfield ; with James Goldney and Stephanie Gunning
Book
Publication
New York : Quimby Press, 2008
Description
304 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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18.
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Naitebus : projecto de lançamento / Cátia Silva Pinto, Mónica Lopes Alfredo, Joaquim Aguiar de Oliveira
Book
Publication
[Lisboa : IADE], 2003
Description
134 f. ;
30 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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19.
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Positioning : the battle for your mind / Al Ries e Jack Trout
Book
Publication
New York : McGraw-Hill, [cop. 1981]
Description
246 p ;
21 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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20.
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Marketing plan pro / Palo Alto Software
E-resource
Publication
New Jersey : Pearson, [2011?]
Description
1 CD-ROM
LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN)
Availability
Reference (3).
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