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41.
|
Marketing de la moda / Elsa Martínez Caballero, Ana Isabel Vázquez Casco
Book
Publication
Madrid : Ediciones Pirámide, 2006
Description
381 p. [1] fls.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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42.
|
El plan de marketing : como elaborarlo con ayuda informatica / Carlo Cutropia Fernandez ; prol. José Maria Suarez Campos
Book
Publication
Madrid : ESIC, 1996
Description
251 p. +
1 disquete
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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|
43.
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Técnicas de telemarketing : como melhorar a imagem da sua empresa / Judith Taylor ; Sandra Canadelo, trad.
Book
Publication
Lisboa : Pergaminho, 1999
Description
63 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
44.
|
Gestão de vendas : 21 segredos para alcançar o sucesso / José Luís, Marcos Cobra
Book
Publication
Lisboa : GestãoPlus, 2009
Description
276 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
|
|
45.
|
Strategic marketing / David W. Cravens
Book
Publication
Homewood : Irwin, cop. 1994
Description
xxxi, 811, 115 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
46.
|
Marketing management : a strategic approach with a global orientation / Harper W. Boyd Jr., Orville C. Walker Jr., Jaen-Claude Larréché
Book
Publication
Boston : McGraw-Hill, 1998
Description
XXII, 547 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
47.
|
Marketing : creating value for customers / Gilbert A. Churchill Jr., J. Paul Peter
Book
Publication
Boston : Irwin McGraw-Hill, 1998
Description
XXIV, 630 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
48.
|
Pricing : making profitable decisions / Kent B. Monroe
Book
Publication
New York : McGraw-Hill, cop. 1990
Description
xxiv, 502 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (2).
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|
49.
|
Comunicación y negociación : un enfoque práctico / Fernando de Manuel Dasi, Rafael Martinez-Vilanova Martinez
Book
Publication
Madrid : ESIC, 1996
Description
276 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
|
|
50.
|
Sales force management / Gilbert A. Churchill, Neil M. Ford, Orville C. Walker
Book
Publication
Chicago : Irwin, cop. 1997
Description
XXIII, 813 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
51.
|
Marketing digital & e-commerce : gestão de conteúdos e publicidade online / Daniel Pereira… [et al.] ; coord. Jorge Remondes
Book
Publication
Viseu : Psicosoma, 2018
Description
224 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
52.
|
Business marketing / Frank G. Bingham Jr, Roger Gomes, Patricia A. Knowles
Book
Publication
New York : McGraw-Hill/Irwin, cop. 2005
Description
475 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
53.
|
Successful product management : a guide to strategy, planning and development / Stephen Morse
Book
Publication
London : Kogan Page, 1998
Description
150 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
54.
|
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner
Book
Publication
New York : McGraw-Hill, cop. 1996
Description
xx, 700 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca Universidade Europeia (Lispólis)
Availability
Available (4).
Reference (1).
|
|
55.
|
Marketing long-term and senior care services / ed. William J. Winston
Book
Publication
New York : The Haworth Press, 1984
Description
XI, 113 p
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
56.
|
Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 1991
Description
XXIII, 711 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
57.
|
Sales force management / Gilbert A. Churchill Jr, Neil M. Ford, Orville C. Walker Jr
Book
Publication
Boston : Irwin, cop. 1993
Description
XXVIII, 925 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (2).
|
|
58.
|
The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden
Book
Publication
New Jersey : Prentice Hall, 2002
Description
XX, 398 p
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
59.
|
Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear
Book
Publication
Chicago : Irwin, 1997
Description
XIV, 665 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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60.
|
Marketing management : analysis, planning, implementation and control / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 1988
Description
XXI, 776 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|