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21.
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State of the art marketing research / A. B. Blankenship, George Edward Breen
Book
Publication
Lincolnwood : NTC Business Books, 1995
Description
579 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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22.
|
Services marketing / Cristopher H. Lovelock
Book
Publication
Englewood Cliffs : Prentice Hall, 1991
Description
526 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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|
23.
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Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor
Book
Publication
New York : McGraw-Hill, 1996
Description
XXII, 888 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (4).
Reference (1).
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|
24.
|
How to develop a strategic marketing plan : a step-by-step guide / Norton Paley
Book
Publication
Boca Raton : St. Lucie, 2000
Description
XXX, 372 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
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25.
|
Marketing Trends 2000 : As 22 mais importantes tendências do marketing para os próximos anos / Francisco Alberto Madia de Souza
Book
Publication
São Paulo : Makron Books, 2000
Description
169 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
26.
|
Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery
Book
Publication
New Jersey : John Wiley & Sons, 2010
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
27.
|
Marketing in the new Europe / The 44th E.S.O.M.A.R. Marketing Research Congress
Book
Publication
Luxembourg : E.S.O.M.A.R., 1991
Description
IX, 124 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
28.
|
Strategic marketing for the digital age / Bill Bishop
Book
Publication
Lincolnwood : NTC Business Books, 1998
Description
252 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
29.
|
Multi-level marketing : a practical guide to successful network selling / Peter Clothier
Book
Publication
London : Kogan Page, 1997
Description
223 p. :
il. ;
22 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
|
|
30.
|
All marketers are liars : the power of telling authentic stories in a low-trust world / Seth Godin
Book
Publication
New York : Portfolio, cop. 2005
Description
183 p. ;
21 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
31.
|
Marketing / E. Jerome McCarthy, William D. Perreault Jr. ; trad. María Elena Rosas Sánchez ; rev. Carlos Sedorio Martínez, Jesús Vázquez Llorens
Book
Publication
Madrid : Irwin, 1996
Description
XXIII, 814 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
32.
|
Marketing em Portugal : um guia de acção / João Coelho Nunes
Book
Publication
Lisboa : Texto Editora, 1990
Description
167 p. :
il. ;
22 cm.
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
33.
|
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Sonia Midori Yamamoto ; rev. Edson Crescitelli, Iná Futino Barreto
Book
Publication
São Paulo : Pearson Education, 2018
Description
XXII, 874 p. :
il. ;
29 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
Checked out (1).
|
|
34.
|
The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing Jr., Scott W. Cooper
Book
Publication
Chicago : NTC Business Books, 1996
Description
XXXIV, 510 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
35.
|
Plano de marketing : como prepará-lo... o que ele deve conter / Robert K. Skacel ; Cacilda Rainho Ferrante, trad.
Book
Publication
São Paulo : Nobel, 1992
Description
82 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
36.
|
Ten deadly marketing sins : signs and solutions / Philip Kotler
Book
Publication
New Jersey : John Wiley and Sons, Inc., 2004
Description
VIII, 152 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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37.
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Nuevo diccionario de marketing : y disciplinas afines / Enrique Ortega Martínez
Book
Publication
Madrid : ESIC, D.L. 1990
Description
VII, 623 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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38.
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O impacto do CRM na equipa comercial da Saint-Gobain Weber Portugal, SA / Filipe Armindo Barbosa Sambento ; Irina Saur Amaral
Book
Publication
Aveiro : IPAM, 2012
Description
101 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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39.
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As mentiras do marketing : a arte de contar histórias verdadeiras num mundo de desconfiados / Seth Godin ; trad. Dalila Coutinho
Book
Publication
Lisboa : Presença, 2007
Description
174, [1] p. ;
23 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
No copies available
In transit (1).
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|
40.
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Marketing e comunicação : instrumentos jurídicos / João M. Loureiro
Book
Publication
Lisboa : Texto Editora, 1994
Description
160 p. ;
22 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (5).
Reference (3).
|