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41.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W.Stuart Book Publication Harlow : Pearson, 2018 Description 594 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).

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42.
Econometric models in marketing / edited by Philip Hans Franses, Alan L. Montgomery Book Publication Oxford : JAL, 2002 Description 350 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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43.
Marketing management / Peter R. Dickson Book Publication Orlando : The Dryden Press, 1994 Description XXXI, 642 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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44.
Grandes métricas do marketing : os principais indicadores que todo o gestor deve conhecer / Neil T. Bendle... [et al.] ; trad. Luís Filipe Silva Book Publication Lisboa : Actual, 2017 Description 545 p. : gráf. ; 23 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

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45.
Marketing Research / Alvin C. Burns, Ann Veeck Book Publication Harlow : Pearson, 2020 Description 523 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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46.
Marketing plan development guide / Paul Renshaw Book Publication Englewood Cliffs : Prentice hall, 1994 Description 87 p. : il. ; 28 cm + Disquete LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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47.
The marketing plan / William A. Cohen Book Publication New York : Hachette, 2004 Description 318 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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48.
The practice of marketing management : analysis, planning, and implementation / William A. Cohen Book Publication New York : Maxwell Macmillan International Editions, 1991 Description 693 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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49.
Exploring marketing research / William G. Zikmund Book Publication Forth Worth : The Dryden Press, 1994 Description XXIV, 818 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

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50.
Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman Book Publication New York : The Free Press, 1991 Description 212 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3).

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51.
CRM-Marketing e tecnologia / Francisco Ferrão Book Publication Lisboa : Escolar Editora, 2003 Description 167 p. ; 21 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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52.
Princípios de marketing internacional : campeões portugueses no estrangeiro / Álvaro Lopes Dias Book Publication Lisboa : Lidel, 2005 Description 235 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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53.
Essential guide to marketing planning / Marian Burk Wood Book Publication Harlow : Pearson Education, 2010 Description 303 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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54.
Marketing de serviços profissionais / Philip Kotler, Thomas Hayes, Paul N. Bloom ; trad. Eduardo Lasserre Book Publication São Paulo : Manole, 2002 Description 511 p. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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55.
The essence of marketing research / Peter M. Chisnall Book Publication Hemel Hempstead : Prentice Hall, 1991 Description 211 p. : il. ; 23 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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56.
Marketing professional services : practical approaches to practice development / Patrick Forsyth Book Publication London : Kogan Page, 1996 Description 266 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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57.
The marketing plan : a step-by-step guide / John Westwood Book Publication London : Kogan Page, 2004 Description 218 p. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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58.
Marketing Insights from A to Z : 80 concepts every manager needs to know / Philip Kotler Book Publication New Jersey : John Wiley Sons, Inc, 2003 Description 206 p. LocationBiblioteca IPAM Porto Availability Available (1).

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59.
The marketing plan / William A. Cohen Book Publication New Jersey : John Wiley & Sons, 2005 Description XVIII, 348 p. LocationBiblioteca IPAM Porto Availability Available (1).

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60.
The marketing plan / William A. Cohen Book Publication Los Angeles : John Wiley & Sons, 2001 Description X, 397 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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