Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca IPAM Porto | 658.8 COR 934 | Depósito | 934 |
This is book consisting almost entirely of case problems that you will be asked to solve. As you work your way through each one, your knowledge and understanding of marketing will build. Generally the cases become increasingly complex as you go along, and the concepts, analytical approaches, and factual information you pick up from each can be applied to help solve the cases ahead.
Índice: Part I - The marketing process; Part II - Market selection and product planning; Part III - Marketing systems; Part IV - Communications strategy; Part V - Marketing research; Part VI - Pricing; Part VII - Marketing organization.
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