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1.
Pesquisa de marketing : uma orientação aplicada / Naresh Malhotra ; trad. Lene Belon Ribeiro, Monica Stefani Book Publication Porto Alegre : Bookman, 2012 Description XXX, 735 p. : il. ; 28 cm LocationBiblioteca IADE-UE Availability Available (1).

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2.
Pesquisa de marketing : uma orientação aplicada / Naresh K. Malhotra ; trad. Ronald Saraiva de Menezes Book Publication Porto Alegre : Bookman, cop. 2019 Description xxvii, 772 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (1). Reference (1).

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3.
Marketing research / David A. Aaker, V. Kumar, George S. Day Book Publication [New Jersey] : John Wiley & Sons, 2006 Description XVII, 774 p. ; 26 cm LocationBiblioteca IADE-UE Availability Available (2).

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4.
Market research : a guide to planning, methodology and evaluation / Paul Hague, Peter Jackson Book Publication London : Kogan Page, 1999 Description 239 p. LocationBiblioteca IADE-UE Availability Available (1).

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5.
Data Construction and data Analysis for Survey Research / Raymond Kent Book Publication New York : Palgrave, cop.2001 Description XV, 251 p., [2] f. LocationBiblioteca IPAM Porto Availability Available (1).

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6.
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Pesquisa de mercado / Paul Hague, Peter Jackson ; trad. Maria Helena Fernandes, Pedro Luís Viegas Book Publication Lisboa : Presença, 1990 Description 281 p. LocationBiblioteca IADE-UE Availability Available (1).

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7.
La investigación de mercados en un entorno de marketing / William R. Dillon, Thomas J. Madden, Neil H. Firtle Book Publication Madrid : McGraw-Hill, 1997 Description xxii, 735 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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