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41.
Marketing y gestión de servicios : la gestión de los momentos de la verdad y la competencia en los servicios / Christian Grönroos ; prologos Philip Kotler y Jan Carlzon Book Publication Madrid : Diaz de Santos, 1994 Description XIX, 291 p. ; 24 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2).

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42.
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Plano de marketing do cowork - Building Connections / Débora da Fonseca Romão ; orient. Cidália Neves Book Publication Porto : IPAM, 2021 Description 110 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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43.
Services marketing / Christopher H. Lovelock Book Publication New Jersey : Prentice Hall International, cop. 1996 Description XII, 660 p. LocationBiblioteca IPAM Porto Availability Available (1).

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44.
Principles of Service Marketing and Management / Christopher Lovelock, Lauren Wright ; Jeff Shelstad, ed. ; Pat Smythe, Steven Frim, des. Book Publication New Jersey : Prentice Hall, cop.2002 Description XX, 436 p., [4] f. LocationBiblioteca IPAM Porto Availability Available (1).

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45.
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The American Marketing Association International Member Marketing Services Guide Periodical Publication Chicago : American Marketing Association, [199-]- LocationBiblioteca Universidade Europeia (QBN) Availability Available (2).

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46.
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Qualidade dos serviços de marketing, satisfação e lealdade na indústria farmacêutica em Portugal / Armando Lopes Farinha ; orient. Rita Espanha Book Publication Lisboa : ISLA, 2011 Description 108 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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47.
Marketing : gerenciamento e serviços / Christian Gronroos ; trad. Arlete Smille Marques ; rev. Saul Faingaus Bekin Book Publication Rio de Janeiro : Campus, 2003 Description 482 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Reference (1). Checked out (1).

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48.
Marketing de serviços / John E. G. Bateson, K. Douglas Hoffman ; trad. Lúcia Simonini Book Publication Porto Alegre : Bookman, 2001 Description 495 p. LocationBiblioteca IPAM Porto Availability Available (1).

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49.
Servuction : a gestão marketing de empresas de serviços / Pierre Eiglier, Eric Langeard ; trad. e adapt. Conceição Santos, Francisco Velez Roxo Book Publication Alfragide : McGraw-Hill, 1998 Description LocationBiblioteca IPAM Porto Availability Available (1).

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50.
Como comercializar um serviço : um guia de planeamento comercial e de marketing para pequenas e médias empresas / Jean Withers, Carol Vipperman ; Ana Rabaça, trad. Book Publication Mem Martins : Cetop, D.L. 1995 Description 148 p. LocationBiblioteca IPAM Porto Availability Available (1).

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51.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler Book Publication New York : McGraw-Hill Education, cop. 2018 Description xxviii, 514 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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52.
Marketing de serviços / Alexadre Luzzi Las Casas Book Publication São Paulo : Atlas, 2007 Description 257 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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53.
Princípios de marketing de serviços / K. Douglas Hokkman, John E. G. Bateson ; trad. Barsil Ramos Fernandes ; revisão técnica Tania Maria Vidigal Limeira Book Publication São Paulo : Thomson, cop. 2003 Description XIX, 628 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (4).

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54.
Le marketing des services : du projet au plan marketing / Béatrice Bréchignac-Roubaud ; préface de Jean Brousse Book Publication Paris : Éditions d'Organisation, 1998 Description 249 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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55.
Enhancing customer experience in the service industry : a global perspective / ed. Levent Altinay, Surya Poudel Book Publication Newcastle upon Tyne : Cambridge Scholars Publishing, 2016 Description vi, 277 p. ; 22 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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56.
Managing services : marketing, operations and human resources / Christopher H. Lovelock Book Publication New Jersey : Prentice-Hall, cop. 1992 Description xvi, 472 p. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (4).

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57.
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Critérios de tomada de decisão na opção por um curso em e-learning / Ana Carina Martins Ferreira ; orient. Isabel Romão Book Publication Lisboa : IPAM, 2015 Description 132 p. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available In transit (1).

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58.
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Atributos determinantes na escolha de um hotel para os portugueses residentes no distrito do Porto / Maria Morais Ribeiro ; orient. Caetano Alves Book Publication Porto : IPAM, 2020 Description 136 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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59.
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Plano de marketing Wi2Play / Diogo Fernando Monteiro de Carvalho ; orient. Filipe Rodrigues Book Publication Porto : IPAM, 2017 Description 101 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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60.
Marketing de serviços : qualidade e fidelização de clientes / Luís Saias Book Publication Lisboa : Universidade Católica Editora, 2007 Description 610 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (3). Reference (1).

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