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A intenção comportamental dos Millennials nos processos de compra online em Portugal / João Rafael Coelho Fernandes ; orient. Carlos Alves Rosa E-resource Publication Lisboa : Universidade Europeia, 2021 Description x, 78 p. : il. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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Marketing desportivo : comportamentos de consumo e comunidades de prática / Alexandre Henriques Falé de Jesus ; orient. Carlos Alves Rosa E-resource Publication Lisboa : Universidade Europeia, 2021 Description 72 p. : il. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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O papel dos influenciadores digitais na atratividade de marca / Soraya Firoz Nunes Badurally ; orient. Carlos Alves Rosa E-resource Publication Lisboa : Universidade Europeia, 2022 Description 69 p. : il. ; ele. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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The brand JIT Model : just-in-time sync metrics for brand development and SMEs innovation / Carlos Alves Rosa, António Mendes Article Analítico Senses and sensibility'15 : design as a trade : proceedings book of the UNIDCOM/IADE's 8th international conference, p. 291-298 LocationBiblioteca IADE-UE Availability Available (1).

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Monitor always on : modelização sincrónica da qualidade do serviço / Carlos Alves Rosa Book Publication Lisboa : Edições IADE, 2014 Description 206 p. : il. ; 24 cm LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (3).

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Modelo de diagnóstico para melhoria do desempenho do colaborador no setor design e publicidade / Beatriz Rodrigues Vidal Ferreira Book Publication Lisboa : IADE-UE, 2019 Description XVI, 128 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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Brand love : avaliação de medidas biométricas e psicométricas / Inês Filipa de Oliveira Gil ; orient. Carlos Alves Rosa e Joaquim Reis Book Publication Lisboa : IADE-UE, 2017 Description 197 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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Cata Vassalo brand attractiveness by just in time measures / Maria do Carmo Costa e Sousa de Sena Esteves E-resource Publication Lisboa : IADE-UE, 2020 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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Developing a scale measuring organizational happiness for communication and information professionals : content analysis and exploratory factorial analysis / Georg Dutschke... [et al.] Article Analítico Senses and sensibility'15 : design as a trade : proceedings book of the UNIDCOM/IADE's 8th international conference, p. 373-380 LocationBiblioteca IADE-UE Availability Available (1).

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Indie campers : a case study of knowledge management and service design / Ananda Alves Brandão E-resource Publication Lisboa : IADE-UE, 2020 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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O efeito da animosidade e do etnocentrismo no product-country image / Teresa Isabel Freitas Cerdeira ; orient. Joaquim Casaca e Carlos Alves Rosa Book Publication Lisboa : IADE-UE, 2018 Description 77 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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Design thinking e seis sigma para metodologia de gestão do conhecimento organizacional / Paula Stapenhorst França E-resource Publication Lisboa : IADE-UE, 2020 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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Closet : proposta para o desenvolvimento de um projeto que visa aumentar a vida útil de peças de vestuário e estimular o consumo consciente / Tamara Montijo Bandeira ; orient. Ana Margarida Ferreira e Carlos Alves Rosa Book Publication Lisboa : IADE-UE, 2019 Description 118 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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City branding : turismo, co-criação e qualidade de vida na cidade / Filipa Alves Mourato Amado ; orient. Carlos Alves Rosa Book Publication Lisboa : IADE-UE, 2017 Description 97 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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A call for action : understanding the new trends of a post-pandemic workplace and exploring strategies to address them / João Pedro Lima da Fonseca ; orient. Carlos Alves Rosa e Sara Gancho E-resource Publication Lisboa : IADE-UE, 2023 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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An empirical investigation to understand sustainable fashion purchase intention / Ana Rita Gonçalves, Joaquim Casaca, Carlos Rosa Article Analítico Senses and sensibility'15 : design as a trade : proceedings book of the UNIDCOM/IADE's 8th international conference, p. 67-74 LocationBiblioteca IADE-UE Availability Available (1).

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Transformação para a gestão do conhecimento na entidade Transforcada S.A. / Jéssica Raquel Silva Martins ; orient. Carlos Alves Rosa e Filipa Fernandes E-resource Publication Lisboa : IADE-UE, 2023 Description 68 p. LocationBiblioteca IADE-UE Availability Reference (1).

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Integração de gamificação numa plataforma de e-commerce de mobiliário e serviço de design de interiores / Jéssica Maria Duarte Simões Nunes ; orient. Carlos Alves Rosa e Filipa Fernandes E-resource Publication Lisboa : IADE-UE, 2023 Description 68 p. LocationBiblioteca IADE-UE Availability Reference (1).

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An empirical investigation to understand sustainable fashion purchase intention / Ana Rita Gonçalves, Joaquim Casaca, Carlos Rosa Article Analítico Senses and sensibility'15 : design as a trade : proceedings book of the UNIDCOM/IADE's 8th international conference, p. 67-74 LocationBiblioteca IADE-UE Availability Available (1).

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Um modelo de melhoria contínua para a gestão de pequenas e médias empresas em Portugal / Maria Francisca Faria de Carvalho de Noronha e Sanchez ; orient. Carlos Alves Rosa E-resource Publication Lisboa : IADE-UE, 2022 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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