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1.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson Book Publication Needham Heights : Allyn and Bacon, 1993 Description 720 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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2.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson Book Publication New Jersey : Prentice Hall, 2001 Description XIII, 729 p. ; 25 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2).

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3.
Marketing mix decisions : new perspectives and practices / ed. Roger A. Kerin and Rob O'Regan Book Publication Chicago : American Marketing Association, 2008 Description 196 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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