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Crisis marketing : when bad things happen to good companies / Joe Marconi

Main Author Marconi, Joe Edition 2nd ed. Publication Chicago : NTC Business Books, 1997 Description X, 246 p. ISBN 0844232378 Topical name Marketing
Crise - Gestão
Estudo de casos
Marketing estratégico CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 MAR 6633 Available 6633
Total holds: 0

Contents

1. Creating marketing relationships: understanding "The people business"
2. Creating a marketing strategy
3. A crash course in crisis marketing
4. The crisis marketing casebook

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