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161.
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Plano de marketing empresa MKTupSports / João Malaguerra ; orient. Daniel Sá
Book
Publication
Porto : IPAM, 2013
Description
VIII, 98 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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162.
|
Fundamentos de marketing / Bruno Ferreira... [et al.]
Book
Publication
Lisboa : Edições Sílabo, 2012
Description
278 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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163.
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Planejamento de marketing digital / André L. Miceli, Daniel O. Salvador
Book
Publication
Rio de Janeiro : Brasport, 2017
Description
XXX, 257 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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164.
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Estratégia de inbound marketing na empresa Altran Portugal / Beatriz Gonçalves Amaro Ferreira Dias ; orient. José Luís Reis
E-resource
Publication
Porto : IPAM, 2021
Description
238 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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165.
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Criação de um plano de marketing interno para uma indústria Portuguesa / Mariana Inês Tavares Pedro Bernardo ; orient. Patrícia Araújo
Book
Publication
Porto : IPAM, 2019
Description
76 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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166.
|
Marketing to the social web : how digital customer communities build your business / Larry Weber ; pref. Jimmy Wales
Book
Publication
New Jersey : Wiley, cop. 2009
Description
XVIII, 246 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
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167.
|
International marketing management / Subhash C. Jain
Book
Publication
Cincinnati : South-Western College Publishing, cop. 1996
Description
XV, 792 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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168.
|
Marketing internacional / Rosario García Cruz
Book
Publication
Madrid : ESIC, 1999
Description
XIV, 378 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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169.
|
Os 10 pecados mortais do marketing : causas, sintomas e soluções / Philip Kotler ; Ricardo Bastos Vieira, trad.
Book
Publication
Rio de Janeiro : Elsevier, 2004
Description
135 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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170.
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O marketing sem segredos : Philip Kotler responde as suas dúvidas / Philip Kotler ; Bazan Tecnologia e Lingüística, trad.
Book
Publication
Porto Alegre : Bookman, 2005
Description
159 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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171.
|
Marketing management / Richard P. Bagozzi... [et al.]
Book
Publication
New Jersey : Prentice Hall, 1998
Description
XXII, 718 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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172.
|
O impacto do web marketing nas vendas de software de gestão empresarial : o estudo de caso Primavera / Miguel Martins Ribeiro Correia ; orient. Paula Arriscado
Book
Publication
Porto : IPAM, 2011
Description
99 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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173.
|
Plano de marketing : NY Sliders / André Abreu Dâmaso ; orient. Henrique Pires
Book
Publication
Porto : IPAM, 2015
Description
94 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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174.
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O investimento em capital humano e o retorno para as empresas / Maria Emília Durães ; orient. Ana Paula Queiroga
Book
Publication
Porto : IPAM, 2015
Description
100 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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175.
|
Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 1991
Description
XXIII, 711 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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176.
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Princípios de marketing / Philip Kotler, Gary Armstrong ; Alexandre S. Martins, trad. ; Mauro Calixta Tavares, rev.
Book
Publication
Rio de Janeiro : Prentice Hall, 1993
Description
478 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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177.
|
Principles of marketing / Philip Kotler... [et al.]
Book
Publication
New Jersey : Prentice Hall, 1996
Description
XXIII, 1031 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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178.
|
Plano de marketing "Molaflex" / José Alves ; orient. Ricardo Mena
Book
Publication
Porto : IPAM, 2016
Description
111 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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179.
|
Marketing strategy & competitive positioning / Graham J Hooley... [et al.]
Book
Publication
Harlow : Pearson, 2017
Description
XV, 569 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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180.
|
Relationship marketing : exploring relational strategies in marketing / John Egan
Book
Publication
Harlow : Finantial Times Prentice Hall, 2011
Description
XXII, 300 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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