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41.
|
The marketing plan / William A. Cohen
Book
Publication
New Jersey : John Wiley & Sons, 2005
Description
XVIII, 348 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
42.
|
The marketing plan / William A. Cohen
Book
Publication
Los Angeles : John Wiley & Sons, 2001
Description
X, 397 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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43.
|
O plano de marketing : um guia ilustrado para gestores / Malcolm McDonald, P.J. Morris ; Carlos Carreira, trad.
Book
Publication
Lisboa : Exodus Consultores, 1999
Description
96 p. :
il.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
44.
|
Marketing plans : how to prepare them: how to use them / Malcolm McDonald
Book
Publication
Oxford : Butterworth-Heinemann, 1995
Description
XIII, 485 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
45.
|
Strategic marketing planning / Malcolm McDonald
Book
Publication
London : Cranfield, 1993
Description
222 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
46.
|
Principles of marketing / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian
Book
Publication
Harlow : Pearson, 2024
Description
768 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
47.
|
A Vaca Púrpura : diferencia-te para transformares o teu negócio / Seth Godin ; trad. Ana Saldanha
Book
Publication
Lisboa : Editorial Presença, 2022
Description
126 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
48.
|
Administração de Marketing : análise, planejamento, implementação e controle / Philip Kotler ; Ailton Bomfim Brandão, trad.
Book
Publication
São Paulo : Atlas, 1996
Description
676 p.
LocationBiblioteca IPAM Porto
Availability
Reference (2).
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|
49.
|
Marketing global / Warren J. Keegan ; trad. Adriano de Jonge, Maurício de Andrade
Book
Publication
São Paulo : Pearson Prentice Hall, 2005
Description
XV, [5], 426 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
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|
50.
|
Plan de marketing y management : como diseñar e implantar los planes de marketing y lograr ser un profesional en el arte de dirigir / José Maria Ferré Trenzano, Jordi Ferré Nadal
Book
Publication
Madrid : Díaz de Santos, 1998
Description
XXV, 140 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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51.
|
Analysis for marketing planning / Donald R. Lehmann, Russel S. Winer
Book
Publication
Chicago : Irwin, 1997
Description
XI, 211 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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52.
|
O plano de marketing : como elaborar um plano de marketing competente, objetivo e vencedor / John Westwood ; José Carlos Barbosa dos Santos, trad.
Book
Publication
São Paulo : Makron, 1992
Description
XII, 253 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
53.
|
Dicionário de marketing / Ceneco ; Ana Cristina Neto, trad.
Book
Publication
Lisboa : Instituto Piaget, D.L. 1996
Description
312 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
54.
|
Developing insights on branding in the b2b context : case studies from business practice ; ed. Nikolina Koporcic, Maria Ivanova-Gongne, Anna-Greta Nyström, Jan-Åke Törnroos
Book
Publication
Bingley : Emerald, 2018
Description
XX, 237 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
55.
|
MKTG : principles of marketing / Charles Lamb, Joseph Hair, Jr., Carl McDaniel
Book
Publication
Boston : Cengage, 2021
Description
vii, 410 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
56.
|
Principles of marketing / Philip Kotler... [et al.]
Book
Publication
Harlow : Pearson, 2001
Description
xxxi, 856 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto
Availability
Available (2).
Reference (1).
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57.
|
Business marketing / Edward G. Brierty, Robert W. Eckles, Robert R. Reeder
Book
Publication
New Jersey : Prentice Hall, 1998
Description
XX, 683 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
58.
|
Marketing apocalypse : eschatology, escapology and the illusion of the end / ed. Stephen Brown, Jim Bell, David Carson
Book
Publication
London : Routledge, 1998
Description
XVII, 291 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
59.
|
Marketing management / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 2003
Description
XXIX, 706 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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60.
|
Platão Marketeer : a arte de vender dois pentes a um careca porque o primeiro se pode gastar? / Fernando Nascimento
Book
Publication
Lisboa : Gestãoplus, 2009
Description
155 pág.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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