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1.
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Branding and Brand Equity / Kevin Lane Keller
Book
Publication
Massachusetts : Marketing Science Institute, 2002
Description
86 p
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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2.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
Book
Publication
New Jersey : Pearson Education, cop. 2008
Description
xix, 692 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
Reference (1).
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3.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
Book
Publication
New Jersey : Prentice Hall, cop. 1998
Description
XXV, 635, [61]p
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (2).
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4.
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Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller
Book
Publication
Essex : Pearson Education, cop. 2013
Description
vi, 590 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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5.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
Book
Publication
New Jersey : Prentice Hall, cop. 2003
Description
XXVII, 788 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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6.
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Marketing management / Philip Kotler, Kevin Keller
Book
Publication
Harlow : Pearson Education, 2012
Description
679 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
Reference (1).
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7.
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Marketing management / Philip Kotler, Kevin L. Keller
Book
Publication
Harlow : Pearson, 2016
Description
714, [118] p. ;
28 cm
LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (3).
Reference (1).
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8.
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Marketing management / Philip Kotler, Kevin Keller, Alexander Chernev
Book
Publication
Harlow : Pearson Education, 2022
Description
605 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
No copies available
Checked out (2).
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9.
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Marketing management / Philip Kotler... [et al.]
Book
Publication
Harlow : Pearson, 2009
Description
xxxviii, 889 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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10.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan
Book
Publication
Harlow : Pearson Education, cop. 2020
Description
621 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto
Availability
Available (4).
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11.
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Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson
Book
Publication
Harlow : Prentice Hall, 2008
Description
XXVI, 829 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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12.
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Gestão estratégica de marcas / Kevin Lane Keller, Marcos Machado ; trad. Arlete Simille Machado
Book
Publication
São Paulo : Pearson Prentice Hall, cop. 2006
Description
xx, 289, [3] p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (3).
Reference (1).
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13.
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Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mónica Rosenberg, Cláudia Freire, Brasil Ramos Fernades
Book
Publication
São Paulo : Prentice Hall, 2007
Description
750 p. ;
28 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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14.
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Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Sônia Midori Yamamoto ; rev. Edson Crescitelli
Book
Publication
São Paulo : Pearson Education, 2012
Description
xv, 765 p. :
il. ;
29 cm
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (3).
Reference (1).
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15.
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Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Sonia Midori Yamamoto ; rev. Edson Crescitelli, Iná Futino Barreto
Book
Publication
São Paulo : Pearson Education, 2018
Description
XXII, 874 p. :
il. ;
29 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
Checked out (1).
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16.
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Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes
Book
Publication
São Paulo : Pearson Prentice Hall, reimp. 2010
Description
xxiv, 750 p. :
il. ;
29 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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17.
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Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes
Book
Publication
São Paulo : Pearson, cop. 2006
Description
xxii, 750 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (4).
Reference (1).
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