|
81.
|
Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Book
Publication
Hoboken : John Wiley & Sons, cop. 2024
Description
VII, 247 p.
LocationBiblioteca IPAM Porto
Availability
No copies available
Checked out (1).
|
|
82.
|
Marketing management : analysis, planning, and control / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 1984
Description
794 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
|
|
83.
|
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Book
Publication
Hoboken : John Wiley & Sons, 2017
Description
XIX, 184 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
|
|
84.
|
Social media marketing : expanda o seu negócio / Svend Hollensen, Philip Kotler, Marc Oliver Opresnik ; ed. em port. por Paulo Rita
Book
Publication
Lisboa : Lidel, 2023
Description
XIV, 177 p.
LocationBiblioteca IPAM Porto
Availability
No copies available
Checked out (1).
|
|
85.
|
Marketing em ação : uma nova abordagem para lucrar, crescer e renovar / Philip Kotler, Dipak C. Jain, Suvit Maesincee ; trad. Afonso Celso da Cunha Serra
Book
Publication
Rio de Janeiro : Campus, 2002
Description
189 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
86.
|
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes
Book
Publication
São Paulo : Pearson Prentice Hall, reimp. 2010
Description
xxiv, 750 p. :
il. ;
29 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
87.
|
Positioning : the battle for your mind / Al Ries, Jack Trout ; forew. Philip Kotler
Book
Publication
New York : McGraw-Hill, cop. 2001
Description
x, 213 p. ;
21 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
88.
|
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
Book
Publication
Harlow : Pearson , cop. 2020
Description
676 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
89.
|
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens
Book
Publication
New Jersey : Prentice Hall, cop. 1996
Description
XV, 704 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
90.
|
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes
Book
Publication
São Paulo : Pearson, cop. 2006
Description
xxii, 750 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (4).
Reference (1).
|
|
91.
|
Marketing 4.0 : mudança do tradicional para o digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ; trad. Pedro Elói Duarte
Book
Publication
Coimbra : Actual, 2017
Description
218 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (5).
|
|
92.
|
Princípios de marketing / Philip Kotler, Gary Armstrong ; Arlete Simille Marques, Sabrina Cairo, trad. ; Dilson Gabriel dos Santos, Francisco J. S. Mendizabal Alvarez, rev.
Book
Publication
São Paulo : Prentice Hall, 2003
Description
X, 593 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
|
|
93.
|
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mónica Rosenberg, Cláudia Freire, Brasil Ramos Fernades
Book
Publication
São Paulo : Prentice Hall, 2007
Description
750 p. ;
28 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
94.
|
Princípios de marketing / Philip Kotler, Gary Armstrong ; Sabrina Cairo, trad.
Book
Publication
São Paulo : Pearson Education, 2015
Description
XIX, 780p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
95.
|
The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak
Book
Publication
New Jersey : Prentice Hall, 1985
Description
292 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
96.
|
Principles of marketing / Philip Kotler... [et al.]
Book
Publication
London : Prentice Hall, 1996
Description
xix, 956 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (1).
Reference (1).
|
|
97.
|
Brand sense : os segredos sensoriais que nos levam a comprar / Martin Lindstrom ; pref. Philip Kotler ; trad. Rita Figueiredo
Book
Publication
Lisboa : Gestãoplus, 2013
Description
379 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto
Availability
Available (3).
|
|
98.
|
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
Book
Publication
Harlow : Pearson , 2017
Description
669 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
99.
|
Principles of marketing / Philip Kotler... [et al.]
Book
Publication
London : Pearson Education, 2008
Description
xxxv, 1020 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
|
|
100.
|
Marketing no sector público : um guia para um desempenho mais eficaz / Philip Kotler, Nancy Lee ; trad. Gabriela Perizzollo, Patrícia Lessa Flores da Cunha
Book
Publication
Porto Alegre : Bookman, 2008
Description
350 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|