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161.
Mercator : teoria e prática do marketing / Jacques Lendrevie...[et.al.] Book Publication Lisboa : Dom Quixote, 1992 Description 516 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2). Reference (1).

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162.
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mónica Rosenberg, Cláudia Freire, Brasil Ramos Fernades Book Publication São Paulo : Prentice Hall, 2007 Description 750 p. ; 28 cm LocationBiblioteca IADE-UE Availability Available (1).

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163.
Marketing management : a strategic planning approach / Victor P. Buell Book Publication New York : McGraw-Hill, 1984 Description 682 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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164.
Gestão de marketing de eventos desportivos / Bruno Madeira... [et al.] Book Publication [Lisboa] : Plátano, 2007 Description 120 p. : il., graf. ; 24 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IADE-UE Availability Available (2).

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165.
Princípios de marketing / Philip Kotler, Gary Armstrong ; Sabrina Cairo, trad. Book Publication São Paulo : Pearson Education, 2015 Description XIX, 780p. LocationBiblioteca IPAM Porto Availability Available (1).

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166.
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O impacto do RGPD na prática do CRM : o caso "myHyunday" / Maria Luís Albuquerque Ribeiro Strecht Guimarães ; orient. Caetano Alves Book Publication Porto : IPAM, 2019 Description 54 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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167.
Mercator : teoria e prática do marketing / Jacques Lendrevie... [et al.] Book Publication Lisboa : Dom Quixote, 1996 Description 644 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (2).

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168.
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A liderança e o marketing interno : a liderança como uma ferramenta de marketing Interno para motivar os clientes internos / Inês Rocha Borges ; orient. Catarina Domingos Book Publication Porto : IPAM, 2023 Description 96 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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169.
Marketing Principles and Best Practices / K. Douglas Hoffman... [et al.] Book Publication Ohio : Thomson, 2005 Description XLII, 598 p. LocationBiblioteca IPAM Porto Availability Available (1).

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