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141.
|
Marketing management in practice 2008-2009 / John Williams, Tony Curtis ; prop. The Chartered Institute of Marketing
Book
Publication
Oxford : Elsevier Butterworth-Heinemann, 2008
Description
vii, 306 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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142.
|
A empresa orientada para o mercado : compreender, atrair e manter clientes valiosos / George S. Day ; trad. Nivaldo Montingelli Jr
Book
Publication
Porto Alegre : Bookman, 2001
Description
265 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
143.
|
Marketing management : analysis, planning, and control / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 1984
Description
794 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
|
|
144.
|
Readings and cases in basic marketing ; ed. E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Book
Publication
Homewood : Irwin, 1987
Description
IX, 365 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
145.
|
Brandlift Budapeste : gestão online de marca / Pedro Sousa Gomes ; orient. Sílvia Bandeira
Book
Publication
Porto : IPAM, 2017
Description
70 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
146.
|
Organizações não lucrativas : aprendizagem organizacional, orientação de mercado, planeamento estratégico e desempenho / João M. S. Carvalho
Book
Publication
Lisboa : Sílabo, 2005
Description
158 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
Reference (1).
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|
147.
|
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle... [et al.]
Book
Publication
Hoboken : Pearson Education, 2021
Description
xix, 491 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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|
148.
|
Marketing para empreendedores e pequenas empresas / Manuel Portugal Ferreira, Nuno Rosa Reis, Fernando Ribeiro Serra
Book
Publication
Lisboa : Lidel, 2009
Description
XII, 387 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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149.
|
Marketing / Paul Baines, Chris Fill, Sara Rosengren
Book
Publication
New York : Oxford, 2017
Description
xxxii, 732 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
|
|
150.
|
Covet House : the importance of digital marketing in the luxury industry / Beatriz Costa Gouveia Santos ; orient. Miriam Salomão
Book
Publication
Porto : IPAM, 2023
Description
85 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
151.
|
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
Book
Publication
Harlow : Pearson , 2017
Description
669 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
152.
|
Marketing no sector público : um guia para um desempenho mais eficaz / Philip Kotler, Nancy Lee ; trad. Gabriela Perizzollo, Patrícia Lessa Flores da Cunha
Book
Publication
Porto Alegre : Bookman, 2008
Description
350 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
153.
|
Analysis and evaluation 2008-2009 / Wendy Lomax, Adam Raman ; prop. The Chartered Institute of Marketing
Book
Publication
Oxford : Elsevier Butterworth-Heinemann, 2008
Description
V, 250 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
No copies available
In transit (1).
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|
154.
|
Marketing mix decisions : new perspectives and practices / ed. Roger A. Kerin and Rob O'Regan
Book
Publication
Chicago : American Marketing Association, 2008
Description
196 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
155.
|
As cores como janelas virtuais : factores de motivação na produtividade das organizações / Pedro Miguel Morais Pimenta ; orient. Gonçalo Caetano Alves
Book
Publication
Aveiro : IPAM, 2008
Description
135 p. :
il. ;
30 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
156.
|
Brand management na era digital e humana : a gestão para o sucesso / Carlos Manuel de Oliveira
Book
Publication
Lisboa : Actual, 2019
Description
441 p. :
il. ;
24 cm
LocationBiblioteca IADE-UE, Biblioteca IPAM Porto
Availability
Available (2).
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|
157.
|
Mercator : teoria e prática do marketing / Jacques Lendrevie...[et.al.]
Book
Publication
Lisboa : Dom Quixote, 1992
Description
516 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
Reference (1).
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158.
|
Mercator : teoria e prática do marketing / Jacques Lendrevie... [et al.]
Book
Publication
Lisboa : Dom Quixote, 1996
Description
644 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (2).
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159.
|
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mónica Rosenberg, Cláudia Freire, Brasil Ramos Fernades
Book
Publication
São Paulo : Prentice Hall, 2007
Description
750 p. ;
28 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
160.
|
Marketing management : a strategic planning approach / Victor P. Buell
Book
Publication
New York : McGraw-Hill, 1984
Description
682 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|