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161.
Organizações não lucrativas : aprendizagem organizacional, orientação de mercado, planeamento estratégico e desempenho / João M. S. Carvalho Book Publication Lisboa : Sílabo, 2005 Description 158 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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162.
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mónica Rosenberg, Cláudia Freire, Brasil Ramos Fernades Book Publication São Paulo : Prentice Hall, 2007 Description 750 p. ; 28 cm LocationBiblioteca IADE-UE Availability Available (1).

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163.
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A liderança e o marketing interno : a liderança como uma ferramenta de marketing Interno para motivar os clientes internos / Inês Rocha Borges ; orient. Catarina Domingos Book Publication Porto : IPAM, 2023 Description 96 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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164.
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O impacto do RGPD na prática do CRM : o caso "myHyunday" / Maria Luís Albuquerque Ribeiro Strecht Guimarães ; orient. Caetano Alves Book Publication Porto : IPAM, 2019 Description 54 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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165.
Gestão de marketing de eventos desportivos / Bruno Madeira... [et al.] Book Publication [Lisboa] : Plátano, 2007 Description 120 p. : il., graf. ; 24 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IADE-UE Availability Available (2).

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166.
Marketing Principles and Best Practices / K. Douglas Hoffman... [et al.] Book Publication Ohio : Thomson, 2005 Description XLII, 598 p. LocationBiblioteca IPAM Porto Availability Available (1).

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167.
Marketing mix decisions : new perspectives and practices / ed. Roger A. Kerin and Rob O'Regan Book Publication Chicago : American Marketing Association, 2008 Description 196 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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168.
Marketing management : a strategic planning approach / Victor P. Buell Book Publication New York : McGraw-Hill, 1984 Description 682 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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169.
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik Book Publication Harlow : Pearson , 2017 Description 669 p. LocationBiblioteca IPAM Porto Availability Available (1).

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170.
Analysis and evaluation 2008-2009 / Wendy Lomax, Adam Raman ; prop. The Chartered Institute of Marketing Book Publication Oxford : Elsevier Butterworth-Heinemann, 2008 Description V, 250 p. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available In transit (1).

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171.
Princípios de marketing / Philip Kotler, Gary Armstrong ; Sabrina Cairo, trad. Book Publication São Paulo : Pearson Education, 2015 Description XIX, 780p. LocationBiblioteca IPAM Porto Availability Available (1).

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172.
Brand management na era digital e humana : a gestão para o sucesso / Carlos Manuel de Oliveira Book Publication Lisboa : Actual, 2019 Description 441 p. : il. ; 24 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2).

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173.
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As cores como janelas virtuais : factores de motivação na produtividade das organizações / Pedro Miguel Morais Pimenta ; orient. Gonçalo Caetano Alves Book Publication Aveiro : IPAM, 2008 Description 135 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Available (1).

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