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1. Marketing : creating value for customers / Gilbert A. Churchill Jr., J. Paul Peter Book Publication Boston : Irwin McGraw-Hill, 1998 Description XXIV, 630 p. LocationBiblioteca IPAM Porto Availability Available (1).

2. Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons Book Publication New York : John Wiley Sons, 1995 Description XII, 457 p. LocationBiblioteca IPAM Porto Availability Available (1).

3. Principles of marketing / Frances Brassington, Stephen Pettitt Book Publication London : Pitman, 1997 Description XVIII, 1086 p. LocationBiblioteca IPAM Porto Availability Available (1).

4. Conhecendo o Marketing / Gilson Honorato Book Publication São Paulo : Manole, 2004 Description XVII, 348 p. : il. LocationBiblioteca IPAM Porto Availability Available (1).

5. Marketing / Peter D. Bennett ; Robert P. Lamm, Robert A. Fry, colab. Book Publication New York : McGraw-Hill, 1988 Description XXVII, 763 p. LocationBiblioteca IPAM Porto Availability Reference (1).

6. Marketing management / Richard P. Bagozzi... [et al.] Book Publication New Jersey : Prentice Hall, 1998 Description XXII, 718 p. LocationBiblioteca IPAM Porto Availability Available (1).

7. An analytic approach to marketing decisions / Robert F. Dyer, Ernest H. Forman Book Publication New York : Prentice Hall, 1991 Description XIII, 368 p. LocationBiblioteca IPAM Porto Availability Reference (1).

8. Marketing myths that are killing business : The cure for death wish marketing / Kevin J. Clancy, Robert S. Shulman Book Publication New York : McGraw-Hill, 1995 Description XXXV, 308 p. LocationBiblioteca IPAM Porto Availability Reference (1).

9. Marketing management in the 21st century / Noel Capon, James M. Hulbert Book Publication New Jersey : Prentice Hall, 2001 Description XVII, 637 p. LocationBiblioteca IPAM Porto Availability Available (1).

10. Marketing en sectores específicos / coord. María Soledad Aguirre García Book Publication Madrid : Pirámide, 2000 Description 501 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

11. VIII Encuentro de profesores universitarios de marketing / Encuentro de Profesores Universitarios de Marketing Book Publication Madrid : ESIC, D.L. 1996 Description 543 p. LocationBiblioteca IPAM Porto Availability Reference (1).

12. Marketing / E. Jerome McCarthy, William D. Perreault Jr. ; trad. María Elena Rosas Sánchez ; rev. Carlos Sedorio Martínez, Jesús Vázquez Llorens Book Publication Madrid : Irwin, 1996 Description XXIII, 814 p. LocationBiblioteca IPAM Porto Availability Reference (1).

13. Ten deadly marketing sins : signs and solutions / Philip Kotler Book Publication New Jersey : John Wiley and Sons, Inc., 2004 Description VIII, 152 p. LocationBiblioteca IPAM Porto Availability Available (1).

14. Marketing management / Peter R. Dickson Book Publication Orlando : The Dryden Press, 1994 Description XXXI, 642 p. LocationBiblioteca IPAM Porto Availability Reference (1).

15. Marketing Insights from A to Z : 80 concepts every manager needs to know / Philip Kotler Book Publication New Jersey : John Wiley Sons, Inc, 2003 Description 206 p. LocationBiblioteca IPAM Porto Availability Available (1).

16. A Vaca Púrpura : diferencia-te para transformares o teu negócio / Seth Godin ; trad. Ana Saldanha Book Publication Lisboa : Editorial Presença, 2022 Description 126 p. LocationBiblioteca IPAM Porto Availability Available (1).

17. Manual de introdução ao marketing / José Castro Coelho, Vitor Ramos Correia Book Publication [S.l.] : Praeducar, 1998 Description 179 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (4).

18. Marketing em Portugal : um guia de acção / João Coelho Nunes Book Publication Lisboa : Texto Editora, 1991 Description 167 p. LocationBiblioteca IPAM Porto Availability Available (1).

19. Princípios de Marketing Book Publication Rio de Janeiro : Editora Prentice-Hall do Brasil Lda., 1998 Description XVII, 528 p. LocationBiblioteca IPAM Porto Availability Reference (1).

20. Principles of marketing / Philip Kotler, Gary Armstrong Book Publication Harlow : Pearson Education, 2021 Description 728 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).