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141.
Readings and cases in basic marketing ; ed. E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz Book Publication Homewood : Irwin, 1987 Description IX, 365 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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142.
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Brandlift Budapeste : gestão online de marca / Pedro Sousa Gomes ; orient. Sílvia Bandeira Book Publication Porto : IPAM, 2017 Description 70 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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143.
Organizações não lucrativas : aprendizagem organizacional, orientação de mercado, planeamento estratégico e desempenho / João M. S. Carvalho Book Publication Lisboa : Sílabo, 2005 Description 158 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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144.
Marketing para empreendedores e pequenas empresas / Manuel Portugal Ferreira, Nuno Rosa Reis, Fernando Ribeiro Serra Book Publication Lisboa : Lidel, 2009 Description XII, 387 p. LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

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145.
Marketing / Paul Baines, Chris Fill, Sara Rosengren Book Publication New York : Oxford, 2017 Description xxxii, 732 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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146.
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Covet House : the importance of digital marketing in the luxury industry / Beatriz Costa Gouveia Santos ; orient. Miriam Salomão Book Publication Porto : IPAM, 2023 Description 85 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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147.
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik Book Publication Harlow : Pearson , 2017 Description 669 p. LocationBiblioteca IPAM Porto Availability Available (1).

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148.
Marketing no sector público : um guia para um desempenho mais eficaz / Philip Kotler, Nancy Lee ; trad. Gabriela Perizzollo, Patrícia Lessa Flores da Cunha Book Publication Porto Alegre : Bookman, 2008 Description 350 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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149.
Analysis and evaluation 2008-2009 / Wendy Lomax, Adam Raman ; prop. The Chartered Institute of Marketing Book Publication Oxford : Elsevier Butterworth-Heinemann, 2008 Description V, 250 p. LocationBiblioteca Universidade Europeia (QBN) Availability No copies available In transit (1).

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150.
Marketing mix decisions : new perspectives and practices / ed. Roger A. Kerin and Rob O'Regan Book Publication Chicago : American Marketing Association, 2008 Description 196 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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151.
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As cores como janelas virtuais : factores de motivação na produtividade das organizações / Pedro Miguel Morais Pimenta ; orient. Gonçalo Caetano Alves Book Publication Aveiro : IPAM, 2008 Description 135 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Available (1).

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152.
Mercator : teoria e prática do marketing / Jacques Lendrevie...[et.al.] Book Publication Lisboa : Dom Quixote, 1992 Description 516 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2). Reference (1).

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153.
Brand management na era digital e humana : a gestão para o sucesso / Carlos Manuel de Oliveira Book Publication Lisboa : Actual, 2019 Description 441 p. : il. ; 24 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2).

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154.
Mercator : teoria e prática do marketing / Jacques Lendrevie... [et al.] Book Publication Lisboa : Dom Quixote, 1996 Description 644 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (2).

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155.
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mónica Rosenberg, Cláudia Freire, Brasil Ramos Fernades Book Publication São Paulo : Prentice Hall, 2007 Description 750 p. ; 28 cm LocationBiblioteca IADE-UE Availability Available (1).

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156.
Marketing management : a strategic planning approach / Victor P. Buell Book Publication New York : McGraw-Hill, 1984 Description 682 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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157.
Princípios de marketing / Philip Kotler, Gary Armstrong ; Sabrina Cairo, trad. Book Publication São Paulo : Pearson Education, 2015 Description XIX, 780p. LocationBiblioteca IPAM Porto Availability Available (1).

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158.
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O impacto do RGPD na prática do CRM : o caso "myHyunday" / Maria Luís Albuquerque Ribeiro Strecht Guimarães ; orient. Caetano Alves Book Publication Porto : IPAM, 2019 Description 54 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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159.
Princípios de marketing / Philip Kotler, Gary Armstrong ; Arlete Simille Marques, Sabrina Cairo, trad. ; Dilson Gabriel dos Santos, Francisco J. S. Mendizabal Alvarez, rev. Book Publication São Paulo : Prentice Hall, 2003 Description X, 593 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).

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160.
Gestão de marketing de eventos desportivos / Bruno Madeira... [et al.] Book Publication [Lisboa] : Plátano, 2007 Description 120 p. : il., graf. ; 24 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IADE-UE Availability Available (2).

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