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21.
Marketing management / Philip Kotler, Kevin L. Keller Book Publication Harlow : Pearson, 2016 Description 714, [118] p. ; 28 cm LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3). Reference (1).

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22.
Os 10 pecados mortais do marketing : indícios e soluções / Philip Kotler ; trad. Inês Guerreiro Book Publication [Lisboa] : Público, cop. 2007 Description 168 p. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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23.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh Book Publication Fort Worth : The Dryden Press, cop. 1992 Description xxvi, 749 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

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24.
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Journal of marketing management / ed. Paul Hewer, Mark Tadajewski Periodical Publication Abingdon : Taylor & Francis, [1985]- Description ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Reference (31).

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25.
Multinational marketing management / Warren J. Keegan Book Publication New Jersey : Prentice Hall, 1980 Description 613 p. ; 24 cm LocationBiblioteca IADE-UE Availability Reference (1).

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26.
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Marketing desportivo : estratégia de comunicação do Clube de Ténis do Estoril / Filipe Gonçalo Bordelo Caldeira ; orient. Isabel Romão Book Publication Lisboa : IPAM, 2014 Description 118 p. : il. ; 30 cm LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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27.
Marketing Insights from A to Z : 80 concepts every manager needs to know / Philip Kotler Book Publication New Jersey : John Wiley Sons, Inc, 2003 Description 206 p. LocationBiblioteca IPAM Porto Availability Available (1).

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28.
A Vaca Púrpura : diferencia-te para transformares o teu negócio / Seth Godin ; trad. Ana Saldanha Book Publication Lisboa : Editorial Presença, 2022 Description 126 p. LocationBiblioteca IPAM Porto Availability Available (1).

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29.
Marketing em Portugal : um guia de acção / João Coelho Nunes Book Publication Lisboa : Texto Editora, 1991 Description 167 p. LocationBiblioteca IPAM Porto Availability Available (1).

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30.
Princípios de Marketing Book Publication Rio de Janeiro : Editora Prentice-Hall do Brasil Lda., 1998 Description XVII, 528 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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31.
Valoración de marcas : revisión de enfoques, metodologías y proveedores / Gabriela Salinas Book Publication Barcelona : Deusto, 2007 Description 263 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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32.
Marketing / E. Jerome McCarthy, William D. Perreault Jr. ; trad. María Elena Rosas Sánchez ; rev. Carlos Sedorio Martínez, Jesús Vázquez Llorens Book Publication Madrid : Irwin, 1996 Description XXIII, 814 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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33.
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Marketing em Portugal : um guia de acção / João Coelho Nunes Book Publication Lisboa : Texto Editora, 1990 Description 167 p. : il. ; 22 cm. LocationBiblioteca IADE-UE Availability Available (1).

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34.
Principles of marketing / Philip Kotler, Gary Armstrong Book Publication Harlow : Pearson Education, 2021 Description 728 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

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35.
Administração de Marketing : um livro inovador e definitivo para estudantes e profissionais / Michael J. Baker, org. ; Arlete Simille Marques, trad. Book Publication São Paulo : Editora Campus, 2005 Description 603 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

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36.
Ten deadly marketing sins : signs and solutions / Philip Kotler Book Publication New Jersey : John Wiley and Sons, Inc., 2004 Description VIII, 152 p. LocationBiblioteca IPAM Porto Availability Available (1).

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37.
Marketing management / Peter R. Dickson Book Publication Orlando : The Dryden Press, 1994 Description XXXI, 642 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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38.
Principles of marketing / Philip Kotler, Gary Armstrong Book Publication New Jersey : Prentice Hall, 2006 Description XX, 651 p. LocationBiblioteca IPAM Porto Availability Available (1).

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39.
A framework for marketing management / Philip Kotler Book Publication New Jersey : Prentice Hall, 2001 Description XV, 352 p. LocationBiblioteca IPAM Porto Availability Available (1).

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40.
Administração de marketing : análise, planejamento, implementação e controle / Philip Kotler Book Publication São Paulo : Atlas, 1992 Description 848 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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