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1.
Product plus : producto + serviço = vantagem competitiva / Christopher Lovelock ; trad. Maria Lúcia G.L. Rosa ; rev. tec. Ernani Beyrodt Book Publication Sao Paulo : Makron, cop. 1995 Description XVIII, 476 p. LocationBiblioteca IPAM Porto Availability Available (2).

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2.
Services marketing : a strategic approach / Karen P. Gonçalves Book Publication New Jersey : Prentice Hall, cop. 1998 Description XIII, 225 p. LocationBiblioteca IPAM Porto Availability Available (1).

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3.
12 etapas para o sucesso através do serviço / Barrie Hopson, Mike Scally ; trad. Sérgio Silva ; rev. Maria do Céu Pedreño Book Publication Mem Martins : Zenite, 1993 Description 182 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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4.
The essence of services marketing / Adrian Payne Book Publication New York : Prentice Hall, cop. 1993 Description X, 253 p. LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

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5.
Gestão de serviços e relacionamentos : os 9 passos para desenvolver excelência em serviços / Carlos Walter Aumond Book Publication Rio de Janeiro : Elsevier, 2004 Description 152 p. : il., gráficos LocationBiblioteca IPAM Porto Availability Available (1).

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6.
Fabled service : ordinary acts, extraordinary outcomes / Betsy Sanders Book Publication San Francisco : Jossey-Bass Publishers, cop. 1995 Description XVI, 127 p. LocationBiblioteca IPAM Porto Availability Available (1).

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7.
Marketing de serviços para advogados / João Abreu Book Publication Porto : Univ. Fernando Pessoa, D.L. 1999 Description 241 p. LocationBiblioteca IPAM Porto Availability Available (1).

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8.
Principles of services marketing / Adrian Palmer Book Publication London : McGraw Hill, cop. 1994 Description XVI, 345 p. LocationBiblioteca IPAM Porto Availability Available (1).

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9.
Contemporary services marketing management : a reader / edited by Mark Gabbott and Gillian Hogg Book Publication London : Dryden, cop. 1997 Description XIV, 537 p. LocationBiblioteca IPAM Porto Availability Available (3).

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10.
Service management : operations, strategy, information technology / James A. Fitzsimmons, Mona J. Fitzsimmons Book Publication New York : McGraw-Hill/Irwin, cop. 2006 Description XIV, 605 p. LocationBiblioteca IPAM Porto Availability Available (1).

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11.
Marketing financial services / Arthur Meidan Book Publication London : Macmillan Business, 1996 Description XX, 324 p. LocationBiblioteca IPAM Porto Availability Available (2).

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12.
Marketing Estrategico para Empresas de Servicios / Javier Maqueda Lafuente, José Ignacio Llaguno Musons Book Publication Madrid : Ediciones Diaz de Santos, Cop. 1995 Description XIII, 525 p. LocationBiblioteca IPAM Porto Availability Available (2).

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13.
Serviços : marketing e gestão / Christopher Lovelock, Lauren Wright ; trad. Cid Knipel Moreira Book Publication São Paulo : Saraiva, 2001 Description 416 p LocationBiblioteca IPAM Porto Availability Available (1).

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14.
Marketing planning for services / Malcolm McDonald, Adrian Payne Book Publication Oxford : Butterworth Heinemann, [19-?](imp. 1998) Description X, 364 p. LocationBiblioteca IPAM Porto Availability Available (1).

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15.
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Servuction : a gestão marketing de empresas de serviços / Pierre Eiglier, Eric Langeard ; coord. editorial de Sofia Costa Marques ; tradução e adaptação de Conceição Santos, Francisco Velez Roxo Book Publication Lisboa : McGraw-Hill, [D.L. 2003] Description 213 p. LocationBiblioteca IPAM Porto Availability Available (1).

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16.
Marketing financial services / Mary Ann Pezzullo Book Publication Washington : American Bankers Association, 1998 Description 408 p. LocationBiblioteca IPAM Porto Availability Available (1).

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17.
Handbook of services marketing & management / ed. Teresa A. Swartz, Dawn Iancobucci Book Publication Thousand Oaks : Sage, cop. 2000 Description 521 p. LocationBiblioteca IPAM Porto Availability Available (1).

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18.
101 estratégias de marketing para empresas de serviços profissionais : contabilidade e auditoria, advocacia, consultoria / Troy Waugh ; trad. Ailton Bomfim Brandão Book Publication São Paulo : Atlas, 2005 Description 224 p LocationBiblioteca IPAM Porto Availability Available (1).

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19.
Services marketing : an European perspective / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis Book Publication Harlow : Prentice Hall, cop. 1996 Description 718 p. LocationBiblioteca IPAM Porto Availability Available (1).

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20.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler Book Publication New York : McGraw-Hill, cop. 2006 Description XXVII, 708 p LocationBiblioteca IPAM Porto Availability Available (1).

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