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1.
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12 etapas para o sucesso através do serviço / Barrie Hopson, Mike Scally ; trad. Sérgio Silva ; rev. Maria do Céu Pedreño
Book
Publication
Mem Martins : Zenite, 1993
Description
182 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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2.
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Product plus : producto + serviço = vantagem competitiva / Christopher Lovelock ; trad. Maria Lúcia G.L. Rosa ; rev. tec. Ernani Beyrodt
Book
Publication
Sao Paulo : Makron, cop. 1995
Description
XVIII, 476 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
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3.
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Services marketing : a strategic approach / Karen P. Gonçalves
Book
Publication
New Jersey : Prentice Hall, cop. 1998
Description
XIII, 225 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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4.
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Fabled service : ordinary acts, extraordinary outcomes / Betsy Sanders
Book
Publication
San Francisco : Jossey-Bass Publishers, cop. 1995
Description
XVI, 127 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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5.
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O atendimento ao cliente como fator de diferenciação : o caso da cadeia do pronto-a-vestir Zara / Maria Alexandrina Duarte Marques ; orient. Rui Cruz
Book
Publication
Lisboa : Universidade Europeia, 2014
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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6.
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The essence of services marketing / Adrian Payne
Book
Publication
New York : Prentice Hall, cop. 1993
Description
X, 253 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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7.
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Principles of services marketing / Adrian Palmer
Book
Publication
London : McGraw Hill, cop. 1994
Description
XVI, 345 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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8.
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Service management : operations, strategy, information technology / James A. Fitzsimmons, Mona J. Fitzsimmons
Book
Publication
New York : McGraw-Hill/Irwin, cop. 2006
Description
XIV, 605 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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9.
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Contemporary services marketing management : a reader / edited by Mark Gabbott and Gillian Hogg
Book
Publication
London : Dryden, cop. 1997
Description
XIV, 537 p.
LocationBiblioteca IPAM Porto
Availability
Available (3).
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10.
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Marketing de serviços para advogados / João Abreu
Book
Publication
Porto : Univ. Fernando Pessoa, D.L. 1999
Description
241 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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11.
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Gestão de serviços e relacionamentos : os 9 passos para desenvolver excelência em serviços / Carlos Walter Aumond
Book
Publication
Rio de Janeiro : Elsevier, 2004
Description
152 p. :
il., gráficos
LocationBiblioteca IPAM Porto
Availability
Available (1).
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12.
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A qualidade no Espírito Santo Private / Sílvia Diogo ; orient. Fátima Geada, Pedro Mendes
Book
Publication
Lisboa : IPAM, 2009
Description
110 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
No copies available
In transit (1).
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13.
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Marketing financial services / Arthur Meidan
Book
Publication
London : Macmillan Business, 1996
Description
XX, 324 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
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14.
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Serviços : marketing e gestão / Christopher Lovelock, Lauren Wright ; trad. Cid Knipel Moreira
Book
Publication
São Paulo : Saraiva, 2001
Description
416 p
LocationBiblioteca IPAM Porto
Availability
Available (1).
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15.
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Marketing financial services / Mary Ann Pezzullo
Book
Publication
Washington : American Bankers Association, 1998
Description
408 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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16.
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101 estratégias de marketing para empresas de serviços profissionais : contabilidade e auditoria, advocacia, consultoria / Troy Waugh ; trad. Ailton Bomfim Brandão
Book
Publication
São Paulo : Atlas, 2005
Description
224 p
LocationBiblioteca IPAM Porto
Availability
Available (1).
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17.
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Marketing planning for services / Malcolm McDonald, Adrian Payne
Book
Publication
Oxford : Butterworth Heinemann, [19-?](imp. 1998)
Description
X, 364 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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18.
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Servuction : a gestão marketing de empresas de serviços / Pierre Eiglier, Eric Langeard ; coord. editorial de Sofia Costa Marques ; tradução e adaptação de Conceição Santos, Francisco Velez Roxo
Book
Publication
Lisboa : McGraw-Hill, [D.L. 2003]
Description
213 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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19.
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Handbook of services marketing & management / ed. Teresa A. Swartz, Dawn Iancobucci
Book
Publication
Thousand Oaks : Sage, cop. 2000
Description
521 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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20.
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Services marketing : an European perspective / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis
Book
Publication
Harlow : Prentice Hall, cop. 1996
Description
718 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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