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121.
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A influência da gestão de reclamações na intenção de repetição de compra : o caso Zara / Mafalda Ermida da Ponte Moreira Fernandez ; orient. Teresa Aragonez Book Publication Porto : IPAM, 2018 Description 89 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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122.
The portable MBA in marketing / Alexander Hiam, Charles D. Schewe Book Publication New York : John Wiley & Sons, 1992 Description XIV, 464 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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123.
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Case study - campanha SUV híbridos Toyota : análise de resultados / Tiago Meleiro Gonçalves ; orient. Ricardo Cayolla Book Publication Porto : IPAM, 2018 Description 67 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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124.
Casos de dirección de marketing / Julio Cerviño Fernández... [et al.] ; coord. Encarnación González Vázquez, Elisa Alén González Book Publication Madrid : Pearson Prentice Hall, D. L. 2005 Description x, 248 p. : il. ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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125.
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Administração de marketing : análise, planejamento e controle / Philip Kotler ; Meyer Stilman, Danilo A. Nogueira, Roberto Simões, trad. Book Publication São Paulo : Atlas, 1988 Description 3 vols. LocationBiblioteca IPAM Porto Availability Reference (3).

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126.
Market-based management : strategies for growing customer value and profitability / Roger J. Best Book Publication New Jersey : Pearson Prentice Hall, cop. 2009 Description 545 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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127.
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes Book Publication São Paulo : Pearson Prentice Hall, reimp. 2010 Description xxiv, 750 p. : il. ; 29 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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128.
Principles of marketing / Philip Kotler... [et al.] Book Publication New Jersey : Prentice Hall, 1996 Description XXIII, 1031 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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129.
Problems in Marketing : applying key concepts and techniques / Luiz Moutinho, Charles S. Chien Book Publication London : Sage Publications, 2008 Description XIII, 322 p. LocationBiblioteca IPAM Porto Availability Available (1).

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130.
Marketing management in practice 2008-2009 / John Williams, Tony Curtis ; prop. The Chartered Institute of Marketing Book Publication Oxford : Elsevier Butterworth-Heinemann, 2008 Description vii, 306 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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131.
Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle... [et al.] Book Publication Hoboken : Pearson Education, 2021 Description xix, 491 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Checked out (1).

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132.
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik Book Publication Harlow : Pearson , cop. 2020 Description 676 p. LocationBiblioteca IPAM Porto Availability Available (1).

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133.
The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day Book Publication New York : Free Press, 1999 Description XII, 285 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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134.
Marketing em ação : uma nova abordagem para lucrar, crescer e renovar / Philip Kotler, Dipak C. Jain, Suvit Maesincee ; trad. Afonso Celso da Cunha Serra Book Publication Rio de Janeiro : Campus, 2002 Description 189 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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135.
Marketing : exercícios e casos / Herbert F. Holtje, José A. Guagliardi, José A. Mazzon Book Publication São Paulo : McGraw-Hill, 1982 Description x, 243 p. LocationBiblioteca IADE-UE Availability Reference (1).

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136.
Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell Book Publication Boston : Houghton Mifflin Company, cop. 1983 Description 735 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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137.
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O desenvolvimento de um modelo de medição de employer value proposition alicerçado na análise das percepções dos clientes internos : estudo de caso do grupo X / José Maria Themudo Santos Acciaiuoli Doria ; orient. Mafalda Nogueira Book Publication Porto : IPAM, 2020 Description 134 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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138.
Readings and cases in basic marketing ; ed. E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz Book Publication Homewood : Irwin, 1987 Description IX, 365 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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139.
Marketing / Paul Baines, Chris Fill, Sara Rosengren Book Publication New York : Oxford, 2017 Description xxxii, 732 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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140.
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Estilos de humor em gestores portugueses em situação de crise COVID-19 : um diagnóstico de marketing interno / Márcia José do Nascimento ; orient. Patrícia Araújo Book Publication Porto : Instituto Português de Administração de Marketing, 2020 Description 105 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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