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41.
|
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden
Book
Publication
New York : McGraw-Hill, 1997
Description
XVII, 463 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
42.
|
Marketing management : a relationship approach / Svend Hollensen
Book
Publication
Harlow : Pearson Education, 2015
Description
XXXV, 683 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
43.
|
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul
Book
Publication
New York : McGraw-Hill, 1991
Description
XVII, 449 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
44.
|
Os 10 pecados mortais do marketing : causas, sintomas e soluções / Philip Kotler ; Ricardo Bastos Vieira, trad.
Book
Publication
Rio de Janeiro : Elsevier, 2004
Description
135 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
45.
|
Marketing management : analysis, planning, implementation and control / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 1988
Description
XXI, 776 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
46.
|
Marketing management / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 2000
Description
XXXII, 718 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
47.
|
Introdução ao marketing / Philip Kotler, Gary Armstrong ; Roberto Meireles Pinheiro, trad.
Book
Publication
Rio de Janeiro : Livros Técnicos e Científicos, 2000
Description
XVIII, 371 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
48.
|
Marketing / J. P. Helfer, J. Orsoni ; trad. Clara Bertrand
Book
Publication
Lisboa : Sílabo, 1996
Description
631 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (2).
Reference (4).
|
|
49.
|
Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 2001
Description
XXXI, 785 p. +
1 CD-ROM
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
50.
|
Perspectives on marketing management / Michael Baker
Book
Publication
Chichester : John Wiley Sons
Description
4 v.
LocationBiblioteca IPAM Porto
Availability
Available (4).
|
|
51.
|
Principles of marketing : activebook version 1.0 / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 2001
Description
XVII, 523 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
52.
|
As decisões em marketing / Gary Jones ; trad. Eduardo Nogueira
Book
Publication
Lisboa : Presença, 1994
Description
250 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
53.
|
Marketing management : a strategic approach with a global orientation / Harper W. Boyd Jr., Orville C. Walker Jr., Jaen-Claude Larréché
Book
Publication
Boston : McGraw-Hill, 1998
Description
XXII, 547 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
54.
|
Mastering market analytics : business metrics - practice and application ; ed. Robert Kozielski
Book
Publication
[Bingley] : Emerald Publishing, 2018
Description
XI, 426 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
55.
|
Marketing management / Philip Kotler, Kevin L. Keller
Book
Publication
Harlow : Pearson, 2016
Description
714, [118] p. ;
28 cm
LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (3).
Reference (1).
|
|
56.
|
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton
Book
Publication
Boston : McGraw-Hill/Irwin, 2004
Description
XXI, 728 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
57.
|
Future Marketing
Book
Publication
Chicago : NTC Business Books, 2001
Description
X, 244 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
58.
|
Essentials of marketing / Geoff Lancaster, Lester Massingham, Ruth Ashford
Book
Publication
Berkshire : McGraw-Hill, 2002
Description
XI, 549 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
59.
|
Marketing challenges : case exercises / Christopher H. Lovelock, Charles B. Weinberg
Book
Publication
New York : McGraw-Hill, 1993
Description
XXXIX, 628 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
60.
|
Marketing contemporâneo : novas práticas de gestão : com estudo de casos brasileiros ; Antonio Carlos Giuliani, org.
Book
Publication
São Paulo : Saraiva, 2006
Description
XXVI, 309 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|