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21.
Marketing Insights from A to Z : 80 concepts every manager needs to know / Philip Kotler Book Publication New Jersey : John Wiley Sons, Inc, 2003 Description 206 p. LocationBiblioteca IPAM Porto Availability Available (1).

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22.
A framework for marketing management / Philip Kotler Book Publication New Jersey : Prentice Hall, 2001 Description XV, 352 p. LocationBiblioteca IPAM Porto Availability Available (1).

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23.
Administração de marketing : análise, planejamento, implementação e controle / Philip Kotler Book Publication São Paulo : Atlas, 1992 Description 848 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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24.
Marketing contemporâneo : novas práticas de gestão : com estudo de casos brasileiros ; Antonio Carlos Giuliani, org. Book Publication São Paulo : Saraiva, 2006 Description XXVI, 309 p. LocationBiblioteca IPAM Porto Availability Available (1).

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25.
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Marketing : edição compacta / Philip Kotler ; H. de Barros, trad. Book Publication São Paulo : Atlas, 1987 Description 596 p. ; 21 cm LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

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26.
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Journal of marketing management / ed. Paul Hewer, Mark Tadajewski Periodical Publication Abingdon : Taylor & Francis, [1985]- Description ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Reference (31).

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27.
Valoración de marcas : revisión de enfoques, metodologías y proveedores / Gabriela Salinas Book Publication Barcelona : Deusto, 2007 Description 263 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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28.
Marketing essencial : conceitos, estratégias e casos / Philip Kotler ; trad. Sabrina Cairo Book Publication São Paulo : Prentice Hall, 2005 Description viii, 406 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

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29.
Problems in marketing / E. Raymond Corey, Christopher H. Lovelock, Scott Ward Book Publication New York : McGraw-Hill, 1981 Description XVIII, 810 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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30.
Marketing de conteúdo : a moeda do século XXI / Rafael Rez Book Publication Barcarena : Marcador, 2018 Description 379 p. ; 24 cm LocationBiblioteca IPAM Porto Availability Available (1).

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31.
A Vaca Púrpura : diferencia-te para transformares o teu negócio / Seth Godin ; trad. Ana Saldanha Book Publication Lisboa : Editorial Presença, 2022 Description 126 p. LocationBiblioteca IPAM Porto Availability Available (1).

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32.
Market-Led Strategic Change : making marketing happen in your organization / Nigel Piercy Book Publication Oxford : Butterworth Heinemann, cop. 1992 Description 416 p. Availability No copies available

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33.
Fundamentos de Gestão / Carlos A. Marques Pinto... [et al.] Book Publication Lisboa : Editorial Presença, 2009 Description 312 p. : il., gráficos LocationBiblioteca IPAM Porto Availability Available (1).

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34.
Os 10 pecados mortais do marketing : causas, sintomas e soluções / Philip Kotler ; Ricardo Bastos Vieira, trad. Book Publication Rio de Janeiro : Elsevier, 2004 Description 135 p. LocationBiblioteca IPAM Porto Availability Available (1).

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35.
Marketing management : analysis, planning, implementation and control / Philip Kotler Book Publication New Jersey : Prentice Hall, 1988 Description XXI, 776 p. LocationBiblioteca IPAM Porto Availability Available (1).

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36.
Marketing management / Philip Kotler Book Publication New Jersey : Prentice Hall, 2000 Description XXXII, 718 p. LocationBiblioteca IPAM Porto Availability Available (1).

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37.
Marketing : conceitos, técnicas e problemas de gestão / Aníbal Pires Book Publication Lisboa : Verbo, 1991 Description 200 p. LocationBiblioteca IPAM Porto Availability Available (3).

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38.
Marketing em Portugal : um guia de acção / João Coelho Nunes Book Publication Lisboa : Texto Editora, 1991 Description 167 p. LocationBiblioteca IPAM Porto Availability Available (1).

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39.
Administração de Marketing : análise, planejamento, implementação e controle / Philip Kotler ; Ailton Bomfim Brandão, trad. Book Publication São Paulo : Atlas, 1996 Description 676 p. LocationBiblioteca IPAM Porto Availability Reference (2).

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40.
Introdução ao marketing / Philip Kotler, Gary Armstrong ; Roberto Meireles Pinheiro, trad. Book Publication Rio de Janeiro : Livros Técnicos e Científicos, 2000 Description XVIII, 371 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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