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1.
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Manual de introdução ao marketing / José Castro Coelho, Vitor Ramos Correia
Book
Publication
[S.l.] : Praeducar, 1998
Description
179 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE, Biblioteca Universidade Europeia (QBN)
Availability
Available (4).
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2.
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Os super-homens do marketing / Robert Heller ; Ana Cristina dos Reis e Cunha, trad.
Book
Publication
Lisboa : Editorial Presença, 1989
Description
321 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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3.
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Market-driven management : strategic and operational marketing / Jean-Jacques Lambin ; with Isabelle Schuiling
Book
Publication
New York : Palgrave, 2012
Description
XXV, 590 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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4.
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Marketing management and strategy / Peter Doyle, Phil Stern
Book
Publication
New York : Prentice Hall, 2006
Description
xii, 446 p. ;
27 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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5.
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Marketing / J. P. Helfer, J. Orsoni ; trad. Clara Bertrand
Book
Publication
Lisboa : Sílabo, 1996
Description
631 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (2).
Reference (4).
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6.
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Analysis for marketing planning / Donald R. Lehmann, Rossell S. Winer
Book
Publication
Boston : McGraw-Hill, cop. 2002
Description
256 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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7.
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Administração de marketing : análise, planejamento, implementação e controle / Philip Kotler ; trad. Ailton Bonfim Brandão
Book
Publication
São Paulo : Editora Atlas , 1998
Description
725 p. :
il. ;
28 cm
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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8.
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Valoración de marcas : revisión de enfoques, metodologías y proveedores / Gabriela Salinas
Book
Publication
Barcelona : Deusto, 2007
Description
263 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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9.
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Market-based management : strategies for growing customer value and profitability / Roger J. Best
Book
Publication
New Jersey : Pearson Prentice Hall, cop. 2009
Description
545 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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10.
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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata
Book
Publication
Lisboa : Presença, 2000
Description
279 p. :
il. ;
23 cm
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
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11.
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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata
Book
Publication
Lisboa : Presença, 2001
Description
279 p. :
il. ;
23 cm
LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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12.
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Marketing sem complicações! : para principiantes e profissionais de outras áreas / Armando Tadeu Rossi
Book
Publication
São Paulo : Senac, 2003
Description
174 p. :
il. ;
21 cm
LocationBiblioteca IADE-UE, Biblioteca IPAM Porto
Availability
Available (2).
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13.
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Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Sônia Midori Yamamoto ; rev. Edson Crescitelli
Book
Publication
São Paulo : Pearson Education, 2012
Description
xv, 765 p. :
il. ;
29 cm
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (3).
Reference (1).
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14.
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Marketing management : analysis, planning, and control / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 1984
Description
794 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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15.
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Marketing no sector público : um guia para um desempenho mais eficaz / Philip Kotler, Nancy Lee ; trad. Gabriela Perizzollo, Patrícia Lessa Flores da Cunha
Book
Publication
Porto Alegre : Bookman, 2008
Description
350 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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16.
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Mercator : teoria e prática do marketing / Jacques Lendrevie...[et.al.]
Book
Publication
Lisboa : Dom Quixote, 1992
Description
516 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (2).
Reference (1).
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17.
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Princípios de marketing / Philip Kotler, Gary Armstrong ; Arlete Simille Marques, Sabrina Cairo, trad. ; Dilson Gabriel dos Santos, Francisco J. S. Mendizabal Alvarez, rev.
Book
Publication
São Paulo : Prentice Hall, 2003
Description
X, 593 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
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18.
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Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mónica Rosenberg, Cláudia Freire, Brasil Ramos Fernades
Book
Publication
São Paulo : Prentice Hall, 2007
Description
750 p. ;
28 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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19.
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Marketing mix decisions : new perspectives and practices / ed. Roger A. Kerin and Rob O'Regan
Book
Publication
Chicago : American Marketing Association, 2008
Description
196 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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20.
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Marketing management : a strategic planning approach / Victor P. Buell
Book
Publication
New York : McGraw-Hill, 1984
Description
682 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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